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BBVA, one of Spain’s leading financial institutions, aims to introduce a trading service supporting Bitcoin 
$0.000034 and Ethereum 
$1,774 transactions after obtaining necessary regulatory approvals. The bank plans to gradually implement this new service, allowing customers to buy, sell, and manage cryptocurrencies through its mobile application.
Regulatory Approval and Gradual Implementation
Following the approval from the National Securities Market Commission, BBVA intends to offer its trading services initially to a specific group of users. In the short term, the service will be accessible to a limited audience, eventually expanding to all private banking clients.
Trust and Integration in Digital Experience
The new service is being developed based on similar initiatives BBVA has launched in Switzerland and Turkey. The bank expresses its aim to provide an integrated customer experience by offering digital asset transactions through its mobile banking application.
To enhance the experience on digital channels, the bank will utilize its own encryption key storage platform. This approach aims to protect customers’ cryptocurrencies without relying on third parties, marking a significant step in enhancing the service’s security standards.
Gonzalo Rodríguez, the head of individual banking at BBVA, emphasized the service’s ease of access and digital transaction simplicity.
“We want our customers to invest in cryptocurrencies in a simple and accessible way. This service, offered through our mobile application, is supported by BBVA’s financial security and technical infrastructure.” – Gonzalo Rodríguez
This move by the bank has the potential to bring a fresh perspective to the spread of digital financial services. BBVA’s gradual rollout of the service is seen as a significant step towards digital transformation.
The service platform aims to integrate the existing mobile application experience while allowing users to conduct digital asset transactions securely. This development is noteworthy for those seeking insights into digital transformation and customer-focused innovation strategies in the financial sector.
