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Japanese technology firm Metaplanet has adopted a new investment strategy by emulating MicroStrategy’s approach to Bitcoin 
$107,191 purchases. This strategy has significantly increased the company’s Bitcoin portfolio, nearly doubling its value since the beginning of the year. MicroStrategy’s acceptance of Bitcoin as a treasury asset in 2020 resulted in a 2200% increase in its stock price, positioning Metaplanet for a similar potential movement in its shares.
Metaplanet’s Expanding Bitcoin Portfolio
In April 2024, Metaplanet announced its Bitcoin purchasing strategy for the first time. Starting in May, the company has consistently increased its BTC holdings to over 1,000 through weekly acquisitions. This initiative has attracted investor interest and positively influenced the company’s stock performance.
In the past six months, Metaplanet’s shares have surged by 500%, reaching a price of 1,800 Japanese yen. CEO Simon Gerovich stated that “as of today, the increase in our Bitcoin portfolio is valued at 4.27 billion yen (approximately 28 million dollars).” This surge has outpaced the company’s total market value at the beginning of the year.
Bitcoin Core developer Adam Back revealed his investment in Metaplanet, highlighting the significant impact of the company’s Bitcoin assets on its market value. Additionally, Metaplanet is improving portfolio efficiency by selling Bitcoin options.
High BTC Yield and New Performance Indicators
In its latest quarterly financial report, Metaplanet announced achieving a 155% Bitcoin yield. The company has established Bitcoin Yield as a new key performance indicator to measure the benefits of its strategy for shareholders. This KPI aims to clarify the financing strategy for Metaplanet’s investors.
MicroStrategy has also increased its Bitcoin purchases in 2024, achieving a 26% BTC yield to date. If Metaplanet continues on this trajectory, investors can anticipate a substantial rise in share prices in the coming years.
The potential re-election of Donald Trump as President of the United States in January 2025 has generated positive expectations among investors regarding Bitcoin’s future. Consequently, holding BTC in company treasuries may become increasingly common.
