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MicroStrategy, a leading institutional cryptocurrency investor, is undergoing a significant transformation. Recently, Michael Saylor announced changes to the company’s name and logo, which prominently features Bitcoin 
$103,469. The firm is taking crucial steps alongside the FDIC, which has also recently made important strides in the cryptocurrency sector.
MicroStrategy’s Rebranding
Two major developments have emerged in the last few minutes: the FDIC and MicroStrategy. The largest publicly traded Bitcoin investment company, MicroStrategy, has changed its name to “Strategy.” The new logo includes Bitcoin and the brand color is now orange. Michael Saylor commented on this major step:
“Strategy is one of the most powerful and positive words in the human language. It also represents a reduction to the most important, strategic essence of our company’s name. Antoine de Saint-Exupery once said, ‘Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.’ After 35 years, our new brand perfectly represents our pursuit of excellence.”
The company’s CEO, Phong Le, also shared his thoughts:
“Strategy is innovating in the fields of Bitcoin and artificial intelligence, the two most transformative technologies of the 21st century. Our new name expresses the universal appeal of our company and the value we bring to our shareholders, customers, partners, and employees.”
FDIC and Cryptocurrencies
The Federal Deposit Insurance Corporation (FDIC) was established in 1933 to restore trust in banking after the Great Depression. The agency has been collaborating with banks regarding cryptocurrency custody services. Tokenized assets and more are currently on the agenda.
According to a report shared by Barrons, the FDIC is preparing to revise its cryptocurrency guidelines and will also allow banks to engage in certain cryptocurrency activities. With the onset of Trump’s presidency, the outlook of key U.S. institutions on cryptocurrencies has evolved, simplifying matters further.
Meanwhile, Bitcoin continues to exhibit stability, seemingly indifferent to the recent lawsuits against Binance and Coinbase by the SEC, while altcoins react as if the world’s second-largest exchange has collapsed.
