In recent days, the AdEx Coin, a part of the much-talked-about decentralized finance ecosystem, can be defined as an open-source, blockchain-based decentralized digital advertising platform. Built on the Ethereum network, AdEx Coin offers a transparent, success-oriented, and secure platform through the use of smart contracts.
Thanks to the smart contracts in use, advertisers and those who want to feature ads come together on a decentralized platform, experiencing this exchange without any intermediaries. AdEx was launched to replace existing digital advertising platforms and to offer a better experience. The core mechanism of the platform and cryptocurrency is to create a unique and personalized profile called the AdEx User Profile. With this profile, users can choose which ads they want to be displayed to them, saving both time and expenses for advertisers and viewers alike.
As an ERC-20 based token, AdEx Coin offers numerous advantages on the AdEx platform. ADX Token holders can use it to buy ads, sell advertising space, and even bid on ads. This can prevent the significant time loss that is one of today’s major issues, eliminating intermediaries and enabling savings.
Another feature that distinguishes ADX Token from other cryptocurrencies is known as its token distribution model. In July 2017, during its initial ICO, ADX Coin managed to raise 10 million dollars within the first three hours. A total of 100 million ADX Tokens were mined, and it was announced that they would be distributed at different rates. It was stated at that time that the 100 million ADX Coins would be distributed as follows:
- 80% of the 100 million ADX Coins will be made publicly available.
- 10% of the 100 million ADX Coins will be given to the AdEx team and will be locked for 12 months.
- 6% of the 100 million ADX Coins will be given to AdEx consultants and will be locked for 12 months.
- 2% of the 100 million ADX Coins will be given to the WINGS DAO team for use in social advertising, valuation, and other aspects.
- 2% of the 100 million ADX Coins will be set aside for bounty or reward programs.
Launched with a completely original idea, ADX Coin could mark a significant innovation in the advertising world. The project’s founders, Ivo Georgiev and Dimo Stoyanov, who had previously worked on the video platform Stremio, provide a sectoral advantage to themselves and the project.
As of the writing of this article, the price of AdEx is showing as $0.100038. In the last 24 hours, it has lost 1.15% against Bitcoin and 0.92% against the US Dollar, noting that the price peaked during the famous bull run. Initially launched at a unit price of $0.25, AdEx reached a record price of $3.56 on January 7, 2018.
Looking at the trajectory of the AdEx price within a year, it peaked on February 15, 2020, at $0.16. Following the famous downturn on March 12, the AdEx price also sharply fell, in line with the cryptocurrency sector. Nonetheless, since May 10, the price has been steadily rising.
Purchasing AdEx Coin
You can safely and comfortably purchase AdEx Coin through Binance, one of the world’s highest-volume cryptocurrency exchanges and also one of the most popular in the sector. It is important to remember that the liquidity offered by the cryptocurrency exchange of your choice is significant when opting to buy a certain amount of coins.