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Basic Attention Token (BAT) can be described as a blockchain-based digital advertisement network. Brendan Eich, who is also the creator of JavaScript is the main creator behind the project. Eich is also known as the co-creator of Mozilla and Firefox, too. BAT has been funded by firms such as Founders Fund, Foundation Capital, Propel Venture Partners, Pantera Capital, DCG, Danhua Capital, Huiyin Blockchain Venture and moreover.
BAT and Brave Browser Partnership
The team that takes lots of problems into consideration has come up with a solution: Brave + Basic Attention Token Brave serves as a browser that blocks all the harmful ads and helps streamers to earn rewards. BAT platform and the Brave browser works in a coordinated way. The reward or income is set according to the user’s interest. Brave can detect and follow in where the user spends most of his/her time and rewards them with BAT token. Since the middle-men are left out, income increases and users only encounter the ads according to their field of interests. It also has an advantage for the advertiser. The advertiser can gather more extensive information about the user and the product.
How Does Basic Attention Token Work?
Open-sourced, transparent, decentralized and efficient are the four words that we can describe Basic Attention Token. The platform is based upon a token that can work as a medium of exchange between the advertisers, streamers, and users. Moreover, it aims to increase the efficiency of the digital advertisement sector.
The platform started by defining the main problems of the digital advertisement sector. The most important problem of users was the usage of their phone data’s important percentage for advertisements and followers and it leads to both charge and money loss.
How to Buy Basic Attention Token (BAT)?
You can buy BAT easily from one of the leader exchanges by trade volume, which is Binance. According to press time, BAT has a $0,19 unit price and it is the 30th biggest cryptocurrency with a total market cap of 275 million dollars.
