Under the leadership of Michael Saylor, Strategy has reaffirmed its commitment to Bitcoin, even as the cryptocurrency experiences a sharp pullback. On Thursday, the price of Bitcoin fell to as low as $58,000—its lowest level since October 2024. This decline means Bitcoin has now dropped about 52% from its all-time high above $126,000 reached last year.
Strategy stands firm as Bitcoin downturn continues
According to recent data, Bitcoin repeatedly found support around the $60,000 mark throughout the year. After rebounding from this level in February and again in the first half of June—reaching as high as $67,000—the latest wave of selloffs has once again put this threshold under pressure. As of publication time, Bitcoin was down 3.95% over the past 24 hours to $59,729, and had dropped 4.16% for the week.
Michael Saylor emphasized that volatility tests every capital structure, and he underscored that Strategy remains steadfast in its Bitcoin focus, disciplined capital allocation, credit integrity, and commitment to long-term value creation.
Strategy has emerged as one of the most prominent companies regularly adding Bitcoin to its balance sheet since 2020. Originally a software firm, Strategy has become well-known in recent years for its institutional approach to acquiring Bitcoin. Saylor has made this strategy central to the company’s corporate identity.
Balance sheet pressure and growing criticism
As cryptocurrency market losses deepened, Strategy has faced more than $13 billion in unrealized losses on paper. Nonetheless, the company’s management remains convinced that the current volatility is not reason enough to alter its core investment strategy. The company’s statements have consistently highlighted its focus on transparency and unwavering execution.
However, this approach is not without its critics. Crypto analytics firm CryptoQuant argued that Strategy should temporarily pause its Bitcoin purchases and focus on strengthening its reserves. According to CryptoQuant, adopting a more systematic purchasing schedule—rather than buying only when new capital is raised—would represent a more cautious strategy.
CryptoQuant believes that it would be more prudent for Strategy to first rebuild its reserves and then adopt a more structured timing model for its future Bitcoin acquisitions.
Strategy boosts reserves and maintains Bitcoin buying policy
Most recently, Strategy increased its dollar reserves by $300 million, bringing the total to $1.4 billion. The company reported that these additional funds would continue to back the credit quality of its digital debt securities.
During the same period, Strategy acquired an additional 520 BTC for $35 million, raising its total Bitcoin holdings to 847,363 coins. This demonstrates that, even amid significant price declines, Strategy has not abandoned its accumulation policy.
Supporters argue that the losses currently remain unrealized and that the outlook could improve dramatically if Bitcoin finds a bottom and begins to climb again. Nonetheless, as market pressure persists, attention remains fixed on Strategy’s debt structure, reserve management, and the timing of its new acquisitions.
