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Reading: Strategy sells 1,690 bitcoin at $64,262 each, doubles equity sales to $653 million
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COINTURK NEWS > Bitcoin (BTC) > Strategy sells 1,690 bitcoin at $64,262 each, doubles equity sales to $653 million
Bitcoin (BTC)

Strategy sells 1,690 bitcoin at $64,262 each, doubles equity sales to $653 million

In Brief

  • 🚨 Strategy sold 1,690 bitcoin for $108.6 million at a loss.

  • 💰 Equity sales more than doubled, raising $653.1 million and boosting USD reserves.

  • 🔁 Proceeds went to repurchasing shares below par value and financing shifts.

  • 📉 $BTC holdings now stand $8.7 billion below Strategy’s total acquisition cost.
İlayda Peker
İlayda Peker 2 hours ago
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Strategy, a public company known for its large Bitcoin holdings and headed by Executive Chairman Michael Saylor, has reported selling 1,690 bitcoin between August 3 and August 9. The transaction generated $108.6 million, based on an average price of $64,262 per bitcoin, as disclosed in a recent Form 8-K filing.

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Contents
Bitcoin sales and impact on holdingsEquity sales and repurchase program

Bitcoin sales and impact on holdings

The company’s average cost basis for its bitcoin stands at $75,385 per coin, meaning the latest sale was executed at a significant loss. Strategy realized a loss of approximately $18.8 million from this batch of bitcoin sold at about $11,000 below its average purchase price.

After this transaction, Strategy’s remaining bitcoin total is 840,447 BTC. The company acquired these holdings at a total cost of $63.36 billion, but with Bitcoin trading near $64,975 on Monday, the current valuation puts this position roughly $8.7 billion in the red.

With bitcoin near $64,975 on Monday, the position is roughly $8.7 billion underwater.

Over the past two weeks, Strategy has liquidated a cumulative 3,328 bitcoin, raising about $213 million. This follows an earlier sale of 3,588 bitcoin, worth $216 million, between June 29 and July 5, which signaled the beginning of the company’s revised approach to its financing structure.

Executive Chairman Michael Saylor addressed the change of strategy in May, stating that the company remains intent on Bitcoin accumulation despite short-term sales. Saylor emphasized, “Even if we were to sell one bitcoin, we’d be buying 10 to 20 more bitcoin.”

Equity sales and repurchase program

In the same period, Strategy significantly ramped up its equity sales. The company raised $653.1 million from the sale of 6,585,682 MSTR shares, more than doubling the $290.6 million generated in the prior week.

Nearly all of the proceeds from these equity sales, about $650 million, were deposited into the company’s USD Reserve, which increased to $4.65 billion from $4.0 billion the previous week. The remaining $3.1 million was allocated to Strategy’s cash balance.

WeekBitcoin SoldBitcoin Sales ($)Equity Raised ($)USD Reserve ($)
June 29 – July 53,588216 million290.6 million4.0 billion
Aug. 3 – Aug. 91,690108.6 million653.1 million4.65 billion

Proceeds from the bitcoin sale were used to buy back 1,152,020 STRC shares for $108.6 million, as part of the Digital Credit Securities Repurchase Program introduced on June 29. The repurchased shares averaged $94.27 each, which is below both the $100 par value and the prior Friday’s close of $95.01 per share.

Strategy indicated that it still has $785.2 million in preferred buyback capacity as well as $1 billion in available authorization for common stock repurchases.

Mini dictionary: Form 8-K, a report that public companies must file with the US Securities and Exchange Commission to disclose significant events that shareholders should know about, such as acquisitions, bankruptcies, or major asset sales.

You can follow our news on X, Telegram, Facebook & Coinmarketcap
Disclaimer: The information contained in this article does not constitute investment advice. Investors should be aware that cryptocurrencies carry high volatility and therefore risk, and should conduct their own research.

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İlayda Peker 10 August, 2026 - 5:15 pm 10 August, 2026 - 5:14 pm
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İlayda Peker
By İlayda Peker
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The author, who holds a degree in International Relations and Political Science, has 10 years of experience as a writer and editor in the fields of cryptocurrency, blockchain technologies, and digital asset markets.While at COINTURK, he has published over 8,500 news articles, analyses, essays, and reports on Bitcoin, altcoins, cryptocurrency markets, the blockchain ecosystem, digital asset regulations, and global financial developments. Closely following market movements and industry developments, the author addresses the complex world of cryptocurrency in a clear and reader-friendly manner.An avid reader, the author also evaluates the impact of international developments on financial markets and the digital asset ecosystem.
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