Cryptocurrency exchanges recently secured numerous sponsorship deals, partnering with both individual athletes and clubs. These collaborations included agreements with football clubs, NBA teams, F1 cars, and athletes like Cristiano Ronaldo and Messi. However, after the bull market ended, many sponsorships were withdrawn, with FTX’s situation with Miami Heat being a notable fiasco. Recently, significant news emerged.
Gate and Inter Agreement Announced
According to a recent announcement by Gate exchange, a sponsorship deal has been signed with Italy’s major football club Inter Milan. This agreement, reminiscent of those seen during the last bull market, has generated considerable excitement.
This deal officially includes a collaboration as the sleeve sponsor. Inter Milan, known as one of the world’s most prestigious football clubs and the reigning champion of Serie A, will feature Gate.io as its official sleeve sponsor starting from the 2024/25 season. The logo will appear on the sleeves of the men’s, women’s, and U20 youth team jerseys.
Gate.io’s founder and CEO Dr. Han summarized the situation with the following words:
We are delighted to collaborate with Inter Milan, a club with a rich history and a large fan base. We have always dedicated ourselves to innovation and community engagement, and we look forward to offering exciting new experiences to Inter Milan fans worldwide and exploring more possibilities between the football world and digital assets.
INTER’s Price Update
Following the news, attention turned to the Inter Milan Fan Token (INTER). The price of Inter was rising in parallel with the market, but this increase accelerated after the announcement. The price surpassed $1.56 with a 2% increase in the last 24 hours.
INTER’s market cap exceeded $8.2 million following the news, although it still seems not to be in the desired range. It is believed that fan and exchange awareness could contribute to this rise. The trading volume was recorded at $615,000.
