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Banks in the United States and Europe continue to make significant strides in launching stablecoins. Supported by regulatory clarity and market demand, these initiatives could lead to important changes in the financial sector. The European Union’s Crypto Asset Markets Regulation (MiCA) and rising interest in blockchain-based payment solutions are pushing traditional banks to compete with cryptocurrency firms like Tether.
European Banks Enter the Stablecoin Market
Many European banks are looking to gain a share of the cryptocurrency market by issuing stablecoins. France-based Societe Generale – Forge has introduced a Euro-backed stablecoin for retail investors. Frankfurt’s Oddo BHF SCA and London-based Revolut plan to launch their own Euro stablecoins, while Deutsche Bank aims to introduce a Euro-backed stablecoin by 2025. SG-Forge CEO Jean-Marc Stenger indicated that more banks are expected to adopt bank-supported stablecoins.
Visa Inc. is also working on a blockchain-based stablecoin solution alongside global payment companies. Visa’s crypto chief, Cuy Sheffield, noted ongoing discussions with banks in Hong Kong, Singapore, and Brazil. Developments in Europe illustrate the rapid growth of the stablecoin market and how the traditional finance sector is adapting to it.
Regulatory Approval Needed in the US
Banks in the United States are awaiting regulatory approval to offer stablecoins. While JPMorgan Chase tests blockchain-based payment systems, some banks are increasing interest in stablecoins. Currently, JPMorgan only uses JPM Coin for internal transfers, with no publicly accessible stablecoin on the market. Greater acceptance of stablecoins and tokenized deposits is anticipated in the future.
However, uncertainties remain for US banks. Questions regarding what reserves will back stablecoins and whether deposits will fall under federal insurance still need answers. Experts express concern that these uncertainties could lead to issues during financial crises.
The MiCA regulation represents a significant step for stablecoin issuers in Europe. Set to take effect on December 30, 2024, this regulation creates opportunities for banks in Europe. The proliferation of stablecoins seems likely to shape the cryptocurrency market in Europe.
Central bank digital currencies may also influence banks’ stablecoin strategies. State-backed digital currencies could compete with bank-supported stablecoins. Ripple 
$2‘s RLUSD stablecoin, launched on December 16, 2024, has quickly gained popularity. The development of central bank digital currencies may alter banks’ approaches to stablecoins.
As banks in Europe and the US take significant steps to issue stablecoins, central banks continue their work on digital currencies. Regulatory clarity and technological advancements will continue to shape the sector.
