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Ethereum 
$2,632 and its community are facing significant challenges due to the influence of rival platforms that offer ease of use. Competing platforms like Solana 
$174 and the increasing number of Layer 2 solutions continue to capture user attention.
The Impact of Rising Competition
Ethereum lags behind major competitors like Bitcoin 
$108,830 and Solana in price performance. Over the past 12 months, Ether has only increased by 5.9%, while Bitcoin and Solana surged by 100.58% and 85%, respectively. This situation raises concerns that users may increasingly shift their focus from Ethereum to other networks.
The Ethereum community aims to achieve product-market fit by considering market needs rather than just technological advancements. The Layer 2 solutions developed for scalability help process transactions on the main network with high efficiency, but the delegation of functions to different blockchains has complicated the user experience.
Future Strategies
The rise of user-friendly platforms is shaking Ethereum’s position in the market. Solana stands out with its seamless structure, enabling users to conduct transactions with a single wallet and benefiting from lower transaction fees. Additionally, Ethereum’s strengths in resilience, security, and decentralization could serve as important references for applications in corporate finance.
Researcher Carlos Guzman notes that Ethereum’s scaling plans are long-term and that Layer 2 solutions could influence investor preferences. Meanwhile, Ethereum maintains a significant role in tokenization, supported by large investors like BlackRock, aiming to preserve its unique advantages in the digitalization of real-world assets.
