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Andrew Peel, former head of cryptocurrency markets at Morgan Stanley, has announced his decision to establish a new crypto investment and technology company in Zug, Switzerland. According to Bloomberg, the focus of Peel’s new endeavor will be on tokenized funds and developing new trading tools that bridge traditional finance and decentralized finance (DeFi). Previously, Peel held a position at Credit Suisse and joined Morgan Stanley in 2018.
New Crypto Company on the Horizon
Bloomberg reports that Peel’s company in Zug aims to connect traditional financial instruments with new digital technologies. The company’s vision centers on the tokenization of financial products and facilitating their trading. Additionally, it aims to create new solutions for the digital structuring and management of investment funds.
Peel departed Morgan Stanley in March and is anticipated to soon begin the process of raising investment. Information regarding the venture’s name or initial investors has not yet been disclosed. With his experience in the cryptocurrency sector, Peel is regarded as a leading figure in the industry.
Morgan Stanley’s Cryptocurrency Strategy
Morgan Stanley’s strategic moves in the cryptocurrency sphere have gained momentum recently, driven by the changing policy landscape in the U.S. and increasing pressures for digitization in the financial sector. The bank had made Bitcoin 
$101,314 funds accessible to institutional clients in 2021, and recently announced plans to launch a new cryptocurrency trading platform for individual customers.
It is reported that the bank considers initiating cryptocurrency transactions via its E*Trade platform by 2025, aiming to extend its customer reach concerning crypto assets. These developments indicate a shift in the approach of large financial institutions toward cryptocurrency.
The observed changes in cryptocurrency-related policies and regulations in the U.S. have spurred activity in the financial sector. Major firms like BlackRock and Franklin Templeton are also launching new ventures in the field of tokenized funds (RWA). This trend fosters the development of new business models and investment tools that bridge digital and classic finance.
Experts believe the growing interest of institutional investors and banks in cryptocurrency contributes to sustainable growth in the sector. Peel’s initiative also holds the potential to significantly influence the transformation of the industry.
Peel’s upcoming crypto investment and technology initiative in Switzerland will particularly focus on the development of tokenized funds and financial trading tools. As traditional financial institutions reshape their strategies regarding digital assets, innovation in the sector is accelerating. By staying informed about these developments, readers can better understand the new opportunities and risks presented by digital finance.
