XRP has risen 500% since July 2024, reaching $3.65 and surpassing McDonald’s and American Express with a market value of $215 billion according to Companiesmarketcap. Despite the price dropping to $3.46 over the past 24 hours, it remains the third-largest cryptocurrency. McDonald’s struggles with approximately $214.72 billion in market value due to global boycotts. XRP’s 90% value increase since April is supported by strong price breaks and significant whale purchases. Investor confidence is boosted by favorable U.S. regulations defining the altcoin as non-security and Ripple 
$1‘s March announcement to end its SEC lawsuit.
Market Shifts: XRP Dominates Over McDonald’s
The decisive factor in the market value comparison has been the rapid demand and price performance of XRP coin. While McDonald’s faces a $7 billion revenue loss due to boycotts, the altcoin’s climb to $215 billion has shifted market dynamics. The third place cryptocurrency tag has directly impacted market perception.
Underlying the additional 90% rise in a short period are technical break signs and substantial wallet movements. Although the price has fallen back to $3.46, indicating ongoing volatility, the prevailing opinion among investors is that XRP’s ascent will continue, backed by market value and high liquidity support.
Factors Propelling Altcoin Surge: Regulations and ETFs
Recent legislative moves such as the GENIUS Act and the CLARITY Act passed by the U.S. House of Representatives have provided clarity for the altcoin. Interpretations suggesting that XRP should not be classified as a security have enhanced its legitimacy. Ripple’s announcement to conclude the case with the SEC in March has diminished uncertainties, garnering more institutional attention.
ProShares’ initiation of the first XRP-linked futures ETF on the U.S. stock exchange offered a regulated investment channel for the altcoin. The ability for institutional and individual investors to access under one umbrella has accelerated the spread of demand, being a primary trigger for the surge in price and market value.
