Strive, Inc. (Nasdaq: ASST), a Dallas-based publicly traded asset management firm, has increased its bitcoin holdings by 18 coins, bringing its total treasury to 19,900 BTC. This purchase, conducted between July 6 and July 10, was disclosed in an 8-K filing with the Securities and Exchange Commission on Monday.
Details of recent acquisition and balance sheet
The company acquired the bitcoin at an average price of approximately $64,028 per coin, including all related fees and expenses. The total expenditure amounted to about $1.2 million. Compared to Strive’s larger acquisitions earlier this year, the recent transaction marks a notably smaller addition to its reserves.
Strive reported a cash and cash equivalents position of $154.1 million as of July 10, an increase of $700,000 over the preceding eight days. The company continues to hold 505,000 shares of Strategy’s Variable Rate Series A Perpetual Stretch Preferred Stock (STRC), with a fair value of $44.2 million, reflecting a $202,000 decrease within the reporting period.
Its own preferred instrument, the Variable Rate Series A Perpetual Preferred Stock (SATA), remains outstanding at 7.83 million shares.
Strive currently holds 19,900 BTC, with recent purchases representing a modest increase compared to earlier acquisitions at significantly higher prices.
Background and strategic shift
Strive was founded by Vivek Ramaswamy and Anson Frericks in 2022 as Strive Asset Management. In 2025, the firm became a public company via a reverse merger with Asset Entities, adopting the ASST ticker. At that point, Strive repositioned itself as a public bitcoin treasury company, aiming to accumulate bitcoin as a core strategic asset.
In late 2025, Strive made a significant purchase of 1,567 bitcoin at an average price of $103,315 per coin, funded through preferred stock offerings. This was followed by an additional 123 bitcoin bought in January 2026 at an average price of $91,561. During the same period, Strive received approval to acquire Semler Scientific using an all-stock transaction, which was set to add 5,048 bitcoin to its balance sheet.
After the merger, the company’s combined bitcoin holdings stood near 12,800 coins, positioning Strive among the largest corporate holders, ahead of companies such as Tesla and Trump Media. By May 1, Strive’s bitcoin treasury had grown to 15,000 BTC.
Mini dictionary: Reverse merger, a process in which a private company becomes publicly traded by acquiring an existing public company, often providing a faster route to the stock market without a traditional initial public offering (IPO).
Market context and buying strategy
This latest purchase signals a more measured approach from Strive. While earlier acquisitions were characterized by large buys at prices above $90,000 per coin, the current transaction of 18 coins at $64,028 coincides with a notable decline in bitcoin’s market value during the first half of the year.
The company’s recent activity suggests a deliberate pace as it maintains high liquidity and awaits completion of the Semler Scientific deal. Strive’s ongoing strategy focuses on accumulating bitcoin as part of a long-term balance sheet plan, reflecting its broader shift from traditional asset management to a bitcoin treasury model.
| Period | BTC Purchased | Average Price per BTC | Total BTC Holdings |
|---|---|---|---|
| Late 2025 | 1,567 | $103,315 | 7,525 |
| Jan 2026 | 123 | $91,561 | ~7,648 |
| Post-Semler acquisition | 5,048* | N/A | ~12,800 |
| May 1, 2026 | N/A | N/A | 15,000 |
| Jul 2026 | 18 | $64,028 | 19,900 |
*Reflects planned acquisition via Semler Scientific merger.
