Strategy CEO Phong Le addressed concerns regarding the company’s recent sale of bitcoin, stating that the decision was made to reinforce the firm’s balance sheet. Le described the sale as “the right trade at the time” and emphasized that Strategy is now in a strong financial position.
Bitcoin sales and renewed accumulation
Strategy, which holds the largest bitcoin treasury among publicly traded companies, resumed purchasing bitcoin on Monday after pausing for 10 weeks. During this pause that began in June, the company sold a small portion of its bitcoin holdings and focused on building two cash reserves.
Le explained that the company’s decision process does not revolve around bitcoin’s price movements. “We don’t really make decisions specifically on bitcoin’s price,” he stated. He further clarified that the company is fundamentally a “net accumulator,” and sales arise from capital management considerations, rather than speculation or trading objectives.
Strategy CEO Phong Le explained that, “We’re a net accumulator, and so I don’t sit around and say, ‘Well, when am I going to sell Bitcoin next?’ It comes down to a bit of a capital management mathematical equation of when we would do it.”
Le said he does not expect further sales as the company anticipates a strong bull market in the near future.
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AAPLStrategy’s business model and bitcoin treasury
Originally known as MicroStrategy, Strategy is an enterprise software firm that pivoted to a bitcoin-focused treasury in 2020. The company initially moved into bitcoin as an inflation hedge for its shareholders and has since become the largest corporate holder of the asset, now managing 845,050 bitcoins valued at $65.1 billion at current prices.
The company’s shares, listed on Nasdaq under the ticker MSTR, enable investors to gain increased exposure to bitcoin’s price movements through traditional equity markets.
Earlier this year, Strategy repurchased some of its preferred stock (STRC) at a discount and increased its dollar reserves, aiming to bolster its overall financial liquidity.
Mini dictionary: STRC, Strategy’s preferred stock, is a class of shares that generally offers priority for dividends and assets over common shares, but with restricted voting rights.
Despite this financial repositioning, Strategy reported a paper loss of $8.22 billion in its July quarterly earnings. Le dismissed the significance of the current accounting loss, characterizing the company’s position as robust and noting confidence in the future.
Phong Le drew a parallel to major financial institutions, stating, “We’re the J.P. Morgan of the crypto economy, so whether we sell 1,000 Bitcoin out of 840,000 to me is irrelevant to the conversation.”
Stock performance
Strategy stock traded 2% lower on Wednesday. Since the start of the year, MSTR has declined 22%.
| Metric | Data |
|---|---|
| Bitcoin held | 845,050 BTC |
| Bitcoin market value | $65.1 billion |
| Year-to-date MSTR stock change | -22% |
| Q2 2026 reported loss | $8.22 billion |
| Recent MSTR price change | -2% |
