Shoe and sportswear giant Adidas announced on April 15 that it has partnered with the Solana-based fitness application StepN. The partnership will commence with a collection of 1,000 NFTs named the StepN x Adidas Genesis Sports Shoes Collection. According to the announcement, this partnership is based on some of Adidas’ most iconic running silhouettes.
Adidas and StepN Collaboration
The NFT collection is planned to be launched through StepN’s non-fungible token market Mooar on April 17 this week. Adidas has previously established crypto-linked Web3 partnerships with Coinbase, Bored Ape Yacht Club, and Bugatti. A statement from StepN noted:
“This collection marks the first in a series of co-branded events that will include physical and wearable items in the roadmap throughout a year-long partnership between StepN and Adidas.”
StepN is a Web3 application that rewards users with cryptocurrency for walking or running. This is not the first partnership with a shoe company for StepN, which claims to have 5 million registered users. StepN previously partnered with Asics in 2022. StepN CEO Shiti Manghani shared:
“The reality of such a physical and digital partnership between the most widely used lifestyle app and a global brand like Adidas shows where lifestyle rewards are headed.”
