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While there is not yet an approved spot Bitcoin ETF in the US, this does not mean it will never happen. There are pending applications with final decision dates approaching. What is exciting is the SEC’s enhanced communication with potential issuers, differing from previous processes. So, what’s the current situation?
Spot Bitcoin ETF Advertisements
Spot Bitcoin ETF approvals are expected to be granted en masse. This will lead to intensified competition among different issuers. Giants like BlackRock, Fidelity, and other trillion-dollar behemoths will strive to secure the largest slice of this pie.
Therefore, fierce competition will especially trigger a major race in advertising and marketing. Bitwise, one of the potential ETF issuers, has already started its Bitcoin ETF advertisements in an indirect way, as you can see below.
Bloomberg ETF expert Eric Balchunas commented on this;
“The first shots in the Bitcoin ETF marketing war have been fired. A good ad. Short, sweet, avoids using a ticker (which you can’t do) but you still know it’s a bitcoin ETF and who wouldn’t like this guy?”
Another ETF expert, James, wrote;
“Marketing wars are already heating up, and we don’t even have our approvals yet.”
A Big Day for Bitcoin
The consensus among Bloomberg experts is that Spot Bitcoin ETF approvals will come en masse by January 10. However, since these dates are deadlines, we might see decisions being announced even before December ends. Experts give a 90% probability for approvals coming at the beginning of January. This reinforces the Bloomberg experts’ view that “it’s not a matter of if, but when.”
Spot Bitcoin ETF approval would signify the US regulator’s acceptance of Bitcoin’s legitimacy. Companies will be able to hold BTC on their balance sheets as spot ETFs, and retirement funds will easily be able to start BTC-indexed products.
Experts believe that with institutional demand, billions of dollars will flow into Bitcoin in the first few months. The Spot BTC ETF will also support a supply shortage as it requires the holding of physical BTC in reserves, which could trigger larger price movements on exchanges due to the tightening supply.
