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The prominent Spanish financial institution BBVA is recommending its wealthy clients to invest between 3% and 7% of their portfolios in cryptocurrencies. Philippe Meyer, responsible for the bank’s digital and blockchain solutions, shared these insights during the DigiAssets Conference held in London. According to Meyer, this investment advice was introduced to BBVA’s clients starting in September 2023.
Investment Advice for Cryptocurrencies
According to Philippe Meyer, BBVA’s investment advice currently focuses solely on Bitcoin 
$105,345 and Ether. The bank plans to include other cryptocurrencies in investment portfolios in the future. In profiles with higher risk levels, the share allocated to cryptocurrencies in portfolios can reach up to 7%.
Meyer stated, “For clients with higher risk profiles, we can recommend investing up to 7% of their portfolio in cryptocurrencies.” This advice is currently being applied only to clients with substantial wealth. The bank has not yet provided additional evaluations on the scope of this advisory service and its impact on customer portfolios.
Global Financial Sector’s Shift Towards Cryptocurrency
In recent years, the attitude of major financial institutions towards cryptocurrencies has noticeably changed. By 2025, many institutions are expected to have warmed to this asset class. The active information sharing by BBVA with its clients indicates a shift in general approach within the sector regarding this matter.
This move by the bank offers investors a new diversification tool and reflects the increasing interest in cryptocurrencies within the corporate finance world. However, experts caution about the risks involved in investing in crypto assets.
Future Plans and Expectations
Currently, BBVA is limiting its investment advice to Bitcoin and Ether, but plans are underway to add different digital assets to portfolios within the year. These plans will come to fruition should client interest persist.
This recommendation by BBVA highlights that incorporating crypto assets in investors’ portfolios is becoming an important focus for financial diversification. However, it is also noted that the bank provides this service only to private wealth clients, not the general clientele.
Investment suggestions for wealthy clients concerning cryptocurrencies entail new opportunities and risks related to the banking sector’s digital transformation. BBVA’s approach may signal a new era in finance, yet it’s emphasized that investment advice must be carefully considered due to fluctuations in cryptocurrency values.
BBVA’s advisory suggests a growing institutional interest in cryptocurrencies. The bank aims to further develop its advisory services related to digital assets in the future. This trend indicates a potential increase in demand for cryptocurrencies within the private banking segment, and BBVA’s approach to risk management and consulting may serve as a model for similar financial institutions.
