CEA Industries (BNC), traded on Nasdaq, recently acquired 200,000 Binance Coins (BNB) for approximately $160 million, making it the largest institutional holder of BNB worldwide. This acquisition marks the first $500 million installment of the firm’s BNB Treasury plan announced last week. The purchase was spearheaded by YZi Labs, backed by former Binance CEO and founder Changpeng Zhao, along with 10x Capital, and could potentially increase the total acquisition to $1.25 billion.
Initial Purchase of 200,000 BNB Completed
BNC, under its new code replacing VAPE, is positioning its BNB holdings as a strategic reserve, identifying itself as a BNB treasury company. The acquisition of 200,000 BNB was funded by a $500 million private placement led by 10x Capital and YZi Labs. Following the announcement, BNC revealed significant management changes and reiterated its intention to grow its BNB accumulation.
Once the initial allocation is used, the company can access up to $750 million in additional resources through a warrant structure. This strategy aims to provide U.S. and global investors with indirect access to BNB without directly holding the coin. The acquisition announcement emphasized that BNB represents not just a strategic reserve but also a growth opportunity aligned with one of the most robust ecosystems in the sector for BNC.
After peaking above $50, the stock experienced a sharp pullback, finding support at $16.10. BNC shares were traded above $17.10 at Friday’s close.
Indicators of Growth in the BNB Ecosystem
Acting as the mainnet asset of the BNB Chain, BNB coin has been showing a growth trend in user and developer base. As of July 2025, there are 250 million BNB Coin users, with an average daily transaction volume of $9.3 billion. Despite this scale, the firm believes BNB is underrepresented in the U.S. market. BNC aims to bolster ecosystem support by enhancing institutional participation, planning to meet the U.S. indirect access demand as it grows its BNB reserves.
The network ranks third with a total value locked (TVL) of $12.3 billion. In terms of price, BNB is traded at around $822, reflecting a 20% monthly increase according to data provided by CryptoAppsy. Analysts suggest potential growth towards the $1,000 threshold, maintaining expectations for new peaks.
