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One of the leading Blockchain providers in the sports industry, Chiliz and Spanish giant Atletico de Madrid, have decided to further expand their partnership to enhance the fan experience. This expanded partnership will increase the number of benefits and rewards available to Atletico de Madrid Fan Token holders, providing a more robust integration with the club’s digital ecosystem. Specifically, it will enable fans to access their Fan Tokens through the club’s official app and take advantage of various opportunities.
New Features Arrive
The Fan Token Experience, available from today in its beta version, adds specially designed new features for fans by integrating the Socios.com ecosystem into the Atletico de Madrid platform. Fan surveys and trivia quizzes will allow fans to earn points daily, winning different rewards and offering fans who do not yet own Fan Tokens the chance to earn their first tokens for free.
Atletico de Madrid and Chiliz, with this integration, are bringing a fresh approach to web3 technology and taking a significant step in their vision for Fan Tokens. It is believed that this step will eventually extend beyond the Socios.com platform, unlocking benefits and rewards in a broader ecosystem.
This innovative integration, supported by Chiliz’s partner LiveBeğen, aims to increase viewer participation through gamified experiences and collaborates with leading brands in the sports industry.
LaLiga Giants May Follow This Step
This expanded partnership between Atletico de Madrid and Chiliz, marking them as the first Spanish club to launch the official Atletico de Madrid Fan Token, paves the way for other LaLiga giants to follow.
The Atletico de Madrid Fan Token has been influential in over 120 countries through Fan Surveys, allowing fans from around the world to vote on club-related decisions. To date, over 2,000 rewards have been given to Fan Token holders, including signed merchandise, free tickets, and special experiences like appearing in the team’s official season photo.
Alejandro Ugarrio, Director of Atleti Lab, stated, “We want to continue enhancing our global fans’ experience, and this new integration strategy with Socios.com is a perfect fit. Through our app, our fans can now access an attractive offer for themselves.” Alexandre Dreyfus, Founder and CEO of Chiliz and Socios.com, mentioned that the new integration would not only increase the advantages for existing Atletico de Madrid Fan Token holders but also offer unique rewards to hundreds of thousands of Atletico fans worldwide.
