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In the business world, giants often join forces. Recently, Coca-Cola embarked on a significant collaboration in the field of productive artificial intelligence with tech giant Microsoft. Coca-Cola signed a five-year agreement with Microsoft to develop and integrate artificial intelligence usage across various business functions. As part of this collaboration, Coca-Cola will invest $1.1 billion in Microsoft Cloud.
Giant Collaboration Highlights Importance of AI
According to the announcement made on April 23, Coca-Cola and Microsoft will develop innovative artificial intelligence applications in various business functions using Azure OpenAI Service and other technologies. Additionally, they will test Microsoft Copilot, the Microsoft 365 AI assistant, to increase workplace productivity.
As part of this collaboration, Coca-Cola has moved all its applications to Microsoft Azure. Judson Althoff, Microsoft’s Executive Vice President and Chief Commercial Officer, stated that this long-term partnership will accelerate the transformation through artificial intelligence.
Coca-Cola is currently working on AI-powered digital assistants using the Azure OpenAI Service to improve customer experiences, simplify operations, and increase efficiency.
Collaboration Actually Began in 2020
This collaboration actually started in 2020 and was initially a $250 million deal. Neeraj Tolmare, Coca-Cola’s Senior Vice President and Global Chief Information Officer, expressed that Microsoft’s capabilities have accelerated their company’s value creation.
Concurrently with this significant development, Mustafa Süleyman, Vice President and CEO of Microsoft Artificial Intelligence, announced a major investment in the field of AI in the United Kingdom. Süleyman stated they would establish an AI center in the UK and support local talent.
These collaborations and investments are considered significant steps that will shape the future use of artificial intelligence in technology and business. These developments are expected to make companies’ operations more efficient and improve customer experiences.
AI Coins Could Be Affected
Developments like these could directly impact AI coins, as artificial intelligence has now become an industry expected to exceed $10 trillion by 2030. The potential to reach such a large figure will undoubtedly affect the prices of AI-focused cryptocurrencies. It is worth keeping in mind the significant rises recorded by FET in the last six months.
