In the second quarter of 2025, U.S.-based cryptocurrency exchange Coinbase successfully expanded its trading volume by listing 21 new cryptocurrencies on its spot market. The exchange witnessed significant activity with Fartcoin, Prompt, and Zora being the most traded cryptocurrencies during this period. Fartcoin, in particular, stood out with over three million transactions. Despite increased revenues, the company’s financial results fell short of market expectations.
Coinbase’s Strategic Focus on Memecoins
Coinbase strategically listed memecoins in the second quarter of 2025, appealing to individual investors’ interests. According to Kaiko’s data, Fartcoin, Prompt, and Zora emerged as top traded altcoins on the platform. The substantial number of transactions involving Fartcoin highlighted Coinbase’s strategy of generating high trading volumes through low-priced cryptocurrencies.
Memecoins leverage social media dynamics and rapid news flows to encourage continuous trading among investors. This stimulation contributes significantly to the exchange’s revenues from trading fees. The new listings also aim to broaden Coinbase’s user base and increase wallet openings. Nonetheless, the preference for memecoins brings inherent risks. These coins are susceptible to abrupt price swings due to influencer impacts or pump and dump schemes. Hence, while boosting trading volume, Coinbase must also safeguard against market manipulations.
Exchange Revenue Misses Expectations
Coinbase’s second-quarter revenue increased by 33% annually, reaching $1.05 billion. However, analysts were anticipating $1.59 billion, causing a negative impact on investor expectations. The exchange’s monthly trading volume, which peaked at $89 billion in April, fell below $57 billion in June. Despite Bitcoin 
$91,081 climbing to an all-time high in May, the trading volume experienced a sharp decline toward the end of the quarter.
Coinbase’s short-term strategy revolves around maximizing trading fees through high-engagement memecoin listings. In the long run, the company aims to diversify its revenue by offering payments, staking, and other financial services.
