Google Integrates with Ethereum Name Service, ENS Coin Surges

Cryptocurrencies have risen from obscurity to mainstream prominence, and now Google is taking a new step. The display of direct crypto prices in Google search results was already a significant move. The company has now started to show wallet balances for wallet addresses.

Why Is ENS Coin Rising?

Ethereum Name Service allows the use of complex wallet addresses as domains on the internet. For example, instead of a complex string of numbers, you get an ENS address like yourname.eth, which you can easily share. This is actually similar to accessing websites directly through domains instead of IP addresses.

Google recently added search result support for ENS domain names. As you can see above, when you search for ENS addresses like vitalik.eth, the wallet balance is easily visible. This means that Ethereum blockchain queries are now being directly used by Google.

This move, which legitimizes and underscores the importance of the Ethereum Name Service, has led to ENS Coin reaching its daily peak. Just a few minutes ago, the price was at $20.87, and it has now climbed to $22.42. We had seen a similar surge after Vitalik Buterin recently praised ENS in a post.