Swiss technology firm Hashgraph Group has unveiled its new supply chain platform, TrackTrace, to help businesses adjust more easily to the European Union’s fresh digital product traceability and sustainability standards. Built on the Hedera network, TrackTrace enables companies to transparently record data on carbon emissions, product sourcing, durability, and reparability—key criteria for compliance in Europe’s evolving regulatory landscape.
Digital Tools Address Europe’s Regulatory Shift
TrackTrace was developed in direct response to the EU’s new Ecodesign Sustainable Products Regulation, which took effect in July 2024. This regulation lays the groundwork for the Digital Product Passport system, requiring standardization and sharing of product data throughout supply chains across the European Union. One of its first, and most significant, requirements is the mandatory battery passport for electric vehicles and industrial batteries, set to become compulsory from February 18, 2027.
Distributed Ledger and Automated Compliance
Leveraging distributed ledger technology, TrackTrace aims to establish immutable audit trails for supply chain data. The platform’s integration of artificial intelligence automates compliance reporting—streamlining previously manual processes for corporations. This approach offers significant operational efficiency as companies face increasingly complex and onerous regulatory demands.
Identity Verification and Strategic Partnerships
Beyond tracking product journeys, Hashgraph Group’s identity verification tool IDTrust is integrated into TrackTrace, enabling the secure creation of verifiable identity documents for physical manufacturing and logistics transactions. This digitizes and safeguards critical supply chain documentation. In addition, Hashgraph Group collaborates with PwC to deliver enterprise-scale Digital Product Passport solutions.
Hashgraph Group has established itself in the crypto and distributed ledger space with notable offerings such as AssetGuard—an enterprise wallet solution designed for secure and scalable digital asset management. The company has partnered with various institutions to advance digital asset solutions tailored for corporate use.
TrackTrace runs on the public Hedera ledger, distinguished by its high energy efficiency and global governance council. Industry heavyweights including Google, IBM, Dell, and Deutsche Telekom participate in steering the Hedera network, reinforcing its credibility and technological robustness.
Hashgraph Group’s new platform enters a competitive market shared by established blockchain-based traceability solutions like IBM Sterling Transparent Supply and TrusTrace. Other digital tools tailored for battery lifecycle management and circular economy initiatives are also gaining traction in response to sector-specific regulatory and sustainability demands.
As Europe pursues its Green Deal and targets climate neutrality by 2050, robust digital compliance and traceability solutions will play a crucial role. Hashgraph Group leadership emphasizes that AI-powered platforms like TrackTrace can accelerate and bring more transparency to the process of meeting new EU regulations.
“With TrackTrace, we are automating compliance processes for companies and dramatically enhancing the accuracy and transparency of supply chain data,” Hashgraph Group assessed.
