Leading cryptocurrency exchange Kraken announced a new partnership with one of England’s most famous football clubs, Tottenham Hotspur. This collaboration positions Kraken as the official crypto, web3, and sleeve partner for both the men’s and women’s teams of Tottenham Hotspur starting from the 2024/2025 football season. The partnership aims to leverage Blockchain technology to enhance customer and fan experiences and demonstrate how the latest technology can revolutionize fan engagement in sports.
What Will the Collaboration Bring?
This collaboration is based on the shared vision between Kraken and Tottenham Hotspur. Both organizations aim to deepen fans’ understanding of the crypto space and offer new experiences that strengthen their connection with the club using advanced technologies. Kraken’s Chief Marketing Officer Mayur Gupta highlighted the synergy between the passions of Spurs fans and the crypto community. He emphasized that Kraken’s mission aligns with making crypto as accessible as football, thereby bringing inclusive financial technology to a broader audience.
This partnership marks a significant step in Kraken’s global marketing strategy, aiming to enhance its web3 integrations and reach a target audience of football fans. This alliance, following Kraken’s recent partnership with Atletico de Madrid, shows Kraken’s strategic focus on integrating with major sports teams to expand its influence and educate a global audience about cryptocurrency and Blockchain technology.
Fan-Centric Approach
Throughout the partnership, Tottenham Hotspur’s global fan base will benefit from exclusive content, fan pop-ups, and behind-the-scenes access to events from both Kraken and the club. These initiatives are designed to accelerate crypto education for fans using web3 technology as a central interaction tool.
Tottenham Hotspur’s Chief Revenue Officer Ryan Norys expressed excitement about the partnership, emphasizing the club’s commitment to innovation. He praised Kraken as a leader in the Web3 industry, known for its focus on education around the crypto ecosystem. Norys stated that the partnership would offer fans a range of exciting events and experiences, further strengthening their bond with the club.
Kraken’s involvement in sports extends beyond football. The exchange previously partnered with the popular Formula 1 team Williams Racing. This collaboration has been expanded to include F1 DRIVE – London, the first official Formula 1 karting experience located under the iconic South Stand of the Tottenham Hotspur Stadium.
