Although the Metaverse storm has somewhat subsided, it is difficult to say that it is completely over. Especially after the entry of giants like Nike, the Metaverse space has slowed down but is still ongoing, now with companies like McDonald’s. McDonald’s, one of the world’s largest fast-food chains, has taken a special step.
McDonald’s Enters the Metaverse
McDonald’s has announced the opening of McNuggets Land to celebrate the 40th anniversary of its McNuggets product made from chicken. The Sandbox platform, one of the first to come to mind when it comes to the metaverse, was chosen for this purpose.
In fact, McDonald’s is not taking its first step into the virtual world with this move. The company had previously patented the idea of a “virtual and online restaurant that showcases home delivery” for the year 2022. However, it is not known why this step is being taken now, considering the decrease in retail and corporate interest in Web3.
Users can directly access McNuggets Land through Sandbox, where pixelated McNugget characters greet them. These structures, named “Coach McNugget” and assistant “Assistant Coach McNugget,” look quite entertaining.
So how is McDonald’s planning to attract users here? It’s actually a game, and those who start playing the game can become part of the prize pool. Users who play the game have the chance to receive a share from the 100,000 SAND prize pool, which is worth approximately $44,000. According to the press release, users can also expect “mystery boxes.”
McDonald’s Surprises with Rewards
This initiative was implemented by McDonald’s Hong Kong division, and it is stated that some boxes contain the “right to eat free McNuggets for 365 days.” This move from McDonald’s seems quite innovative, and it can be expected that other companies will take similar steps. Although the Metaverse world attracted a lot of attention last year, that interest has waned, and companies like McDonald’s can revive it.
Sandbox is already hosting the virtual worlds of some of the world’s largest companies, and US-focused brands like Slim Jim have their own spaces as well.
