US-based software giant MicroStrategy has drawn attention in recent months with its aggressive Bitcoin acquisitions. According to the latest report from analytics powerhouse JPMorgan, if the current pace continues, the company’s Bitcoin portfolio could surge to around $30 billion by 2026.
MicroStrategy’s Bitcoin accumulation and funding strategy
Under the leadership of Michael Saylor, MicroStrategy has revamped its entire business model to focus extensively on accumulating Bitcoin. Since the start of this year alone, the company acquired a total of 145,834 BTC, representing an investment of approximately $11 billion. Nikolaos Panigirtzoglou and his team at JPMorgan highlighted that the pace of purchases accelerated notably in April, a period when Bitcoin’s market price was close to the company’s average cost, prompting more acquisitions.
Currently, MicroStrategy stands as the public company with the largest Bitcoin holdings. With a portfolio containing 818,334 BTC, the company’s crypto assets now exceed $65 billion in total value. Bitcoin serves both as its primary reserve asset and the backbone of its financing strategy.
JPMorgan’s calculations suggest that, based on current 2024 purchase volumes, the company could feasibly reach the $30 billion accumulation mark on an annualized basis by the end of the year. This target would represent a significant leap from the roughly $22 billion in Bitcoin purchases made in 2024 and 2025 combined.
STRC product and new financing avenues
In recent months, MicroStrategy has begun exploring alternative financing tools. By leveraging equity offerings, debt instruments, and the newly launched STRC variable-rate preferred stock, the company has created new opportunities to bankroll further Bitcoin acquisitions. STRC, backed by MicroStrategy’s Bitcoin reserves, offers a yield-focused structure that stands out as a novel financial product. In less than nine months, STRC’s asset management value ballooned to $8.5 billion.
Michael Saylor describes the company’s structure as “a system that transforms Bitcoin into digital credit via STRC, and into digital equity via MSTR.” In this model, Bitcoin is the reserve asset, STRC functions as a yield-bearing credit layer, and MSTR operates as an equity layer capturing Bitcoin’s price movements.
STRC aims to trade around its nominal value of $100. As market conditions permit, MicroStrategy can issue new STRC shares to raise capital for further Bitcoin purchases. The company also retains the flexibility to update its dividend rate on a monthly basis.
Criticisms and market assessment
While MicroStrategy’s expanding capital structure and yield-oriented products have gained notable interest from investors, the approach has sparked criticism from some within the industry. Peter Schiff, known for his pro-gold and anti-crypto stance, raised concerns that the company might eventually be forced to sell Bitcoin to meet its dividend commitments. He argued that the model is highly dependent on market confidence, and loss of investor demand could expose MicroStrategy to considerable financial pressure.
MicroStrategy continues to attract both retail and institutional investors in almost equal measure. According to JPMorgan, the premium on its shares rose to about 26% over the past two months. This premium has enabled the company to issue new stock at values exceeding the underlying worth of its Bitcoin assets.
The company’s obligations for dividends and interest are expected to rise over the coming years. Advocates of the model maintain that anticipated appreciation in Bitcoin’s value, fresh share issuances, and innovative products like STRC will enable MicroStrategy to meet these commitments. Nonetheless, sudden drops in Bitcoin’s price or waning investor interest could put pressure on its capital base.
Credit agency TD Cowen recently increased MicroStrategy’s price target to $395, stating that the STRC product could boost the company’s capital efficiency and enhance its Bitcoin yield profile.



