Blockchain companies continue to take noteworthy steps in the industry. Accordingly, NFT collection turned Web3 company Pudgy Penguins is preparing to launch the .pudgy domain in partnership with Unstoppable Domains. The team announced that .pudgy domain names can be purchased through the Unstoppable Domains website or a landing page designed by Pudgy Penguins.
Pudgy Penguins Team Takes a Significant Step
The team hopes to integrate a feature within a few months that will allow accounts created with purchased Pudgy Penguins to generate digital wallets with .pudgy domain names instead of typical Web3 addresses. Following the acquisition of the collection by Luca Netz in 2022, Pudgy Penguins shifted its focus from being just an NFT collection to building a community.
While announcing a $9 million fundraising in May 2023, Netz characterized Pudgy Penguins as an intellectual property brand. The first piece of this vision was the toy versions of some pieces from the 8,888 Pudgy Penguins NFT collection. The plushies and figures were launched on Amazon in May before taking their place on the shelves of 2,000 Walmart stores in September. This number was increased to 3,100 this week. Walmart is currently offering 30 different Pudgy toys for sale, priced at approximately $3 to $12 each.
Key Details About Pudgy Penguins
Pudgy’s toys carry a QR code that unlocks certain features in the brand’s online game Pudgy World. The game is currently in open beta mode but is planned to be launched more widely in the first quarter of 2024. Pudgy Penguins President Lorenzo Melendez made the following statement:
“We have toys, but we are not a toy company. We will have a game, but we are not a game company. These are distribution mechanisms for the brand, and our ultimate vision is this: How can we make this the world’s most popular penguin?”
Amidst all these developments, Pudgy Penguins NFTs have seen a rapid increase in price interest over the past few months, briefly surpassing the once-celebrated Bored Apes collection in terms of base price.
The .pudgy domain names were enabled by Unstoppable Domains, a company that creates blockchain-based domain names. According to a press release, following similar integrations with Blockchain com and Klever Exchange, Pudgy became Unstoppable Domains’ tenth top-level domain partnership.
