Despite the holiday week, Strategy, the largest institutional Bitcoin whale, remained active in the market. The company announced a new purchase, signaling its commitment to expanding its Bitcoin holdings as it enters 2026. Michael Saylor shared the news on Sunday, following the market signal for another acquisition.
The Latest Crypto Whale Activity
In an 8K filing today, the company revealed it bought an additional 1,286 BTC at the cost of $90,391 each, totaling $116.3 million. This acquisition increases the company’s total Bitcoin reserve to 673,783 BTC. Moreover, Strategy has been bolstering its cash reserves, holding $2.25 billion in anticipation of MSCI’s upcoming decision on January 15th regarding the classification of cryptocurrency reserve companies as funds. If classified favorably, Strategy plans to immediately convert this cash into Bitcoin acquisitions.

Following the latest acquisition between December 29th and January 4th, the company’s average Bitcoin cost rose to $75,026. Strategy, possessing $63 billion worth of Bitcoin, has invested $50.6 billion primarily after Trump’s victory at the end of 2024, resulting in a significant increase in their average acquisition cost.
Market Valuation Concerns and Future Prospects

The company, holding over 3% of the total 21 million Bitcoin supply, currently has an mNAV of precisely 1.01, which dropped below 1 this past week. If Bitcoin does not continue to rise and the mNAV stays below 1, Strategy may face challenges in borrowing and might even need to sell Bitcoin to obtain shares if market uncertainties prevail.
The upcoming month of January is anticipated to be highly dynamic, with risks remaining ever-present. The company’s strategy going forward will be crucial in navigating these turbulent market conditions while maintaining its position as a leading Bitcoin holder.



