Investors seeking exposure to Bitcoin often look beyond direct purchases and instead buy shares in publicly traded Bitcoin treasury companies. However, owning shares in such firms is fundamentally different from holding Bitcoin itself.
Understanding mNAV and Company Valuation
A key metric for comparing these companies is mNAV, which measures how the market values a firm relative to its Bitcoin holdings. An mNAV of 1.0x indicates that the company’s valuation matches the market value of its Bitcoin. At 1.5x, the market values the company at $1.50 for each dollar of Bitcoin it owns, while 0.8x reflects a discount.
This measure has gained prominence as companies such as Strategy and Metaplanet, which hold sizeable Bitcoin treasuries, attract investors looking for alternative ways to access Bitcoin. Coinpaper, a digital asset market analysis platform, regularly ranks these firms by the scale and valuation of their Bitcoin reserves.
The formula for mNAV is not standardized. The simplest version divides a company’s equity market capitalization by the current value of its Bitcoin holdings. Some analysts prefer a broader enterprise value approach, adding debt and preferred stock and subtracting cash before comparing to the Bitcoin treasury.
For example, BitcoinTreasuries.net uses the enterprise-value version to evaluate treasury-focused companies:
mNAV = (Market cap + debt + preferred stock − cash) ÷ value of Bitcoin holdings.
Strategy, a prominent Bitcoin treasury company, adopts its own method. The firm calculates mNAV as its share price divided by Net Bitcoin Per Share, which factors in senior claims and U.S. dollar assets. According to Strategy, this approach differs from traditional NAV accounting.
Mini dictionary: Strategy is a publicly traded company known for its significant Bitcoin holdings and innovative treasury management, often issuing shares to finance Bitcoin purchases.
Treasury Premiums, Issuances, and Risks
Premiums often exist because investors view these companies as vehicles for future Bitcoin acquisitions, not just their current holdings. When a treasury firm’s shares trade above NAV, it can issue new equity at this premium to raise fresh capital and acquire more Bitcoin. If managed effectively, this process can increase the underlying Bitcoin per share for existing shareholders.
Strategy has utilized this mechanism extensively, with Coinpaper highlighting repeated equity issuances to fund additional Bitcoin purchases. This approach has helped define the company’s model over time.
| Company | BTC Holdings | Acquisition Cost | Avg Price | mNAV |
|---|---|---|---|---|
| Strategy | 845,050 BTC | $63.73 billion | $75,412 | 1.14x |
| Metaplanet | N/A | N/A | N/A | 0.97x |
As of September 7, Strategy reported holding approximately 845,050 BTC, acquired at an average price of $75,412 per Bitcoin, with a total cost of $63.73 billion, according to its most recent SEC filing. The company’s mNAV recently stood at about 1.14x, reflecting a slight premium to its Bitcoin NAV. Metaplanet, another listed treasury-focused firm, recently traded near 0.97x mNAV, positioning its market value close to its Bitcoin reserves.
An mNAV below 1.0x does not automatically imply a bargain. Markets may price in possible risks such as corporate debt, preferred stock, dilution, management issues, or the chance that a company might liquidate its Bitcoin holdings.
Market Fluctuations and Strategic Adjustments
Past collapses in treasury-stock premiums have resulted in losses for shareholders, particularly when investor sentiment or capital market support declines. Coinpaper has documented episodes where Bitcoin treasury premiums evaporated during less favorable market conditions.
To navigate these fluctuations, Strategy has expanded its financial playbook beyond direct Bitcoin purchases, including the use of debt, preferred securities, and the possibility of Bitcoin sales to maintain liquidity. These evolving tactics reflect the company’s adaptive approach to Bitcoin treasury management and were further detailed in Coinpaper’s recent analyses.
Sometimes, a treasury company’s share price rises above the value of its Bitcoin. This allows it to raise capital through new equity issuance, which can increase the Bitcoin per share backing if deployed efficiently.




