Recent data indicates a rapid increase in the visibility of popular cryptocurrencies like Bitcoin (BTC) 
$91,967 and Ethereum (ETH) 
$3,139 on social media and search engines. According to findings from The Block Research, this surge suggests a growing interest among individual traders in the cryptocurrency market. Experts note that the current trend resembles the investment flows observed in previous bullish cycles.
Intense Social Media Buzz around Bitcoin and Ethereum
During the second week of January, the term “Bitcoin” was mentioned 247,000 times on the social media platform X, increasing to 495,000 mentions in the third week. A similar surge was recorded for the term “Ethereum,” which jumped from 73,600 mentions to 293,000 in just one week.
Google Trends data supports this growing interest, revealing that searches for “Bitcoin” and “Cryptocurrency” peaked on January 20. Particularly, queries like “how to buy cryptocurrency” reached maximum popularity levels.
The Block Research emphasized that various factors could be driving this increase. Bitcoin’s testing of new price highs since mid-December 2024 and the crypto-friendly policies of the new U.S. President Donald Trump may have triggered this interest.
Trump’s Memecoin Launch Boosts Individual Investor Enthusiasm
On the eve of his presidency, Trump launched a memecoin named TRUMP coin, which quickly reached a market value of $50 billion. The rapid rise of TRUMP coin caused some Solana 
$143 (SOL)-based wallet services to experience disruptions due to overload, indicating active participation from market participants and individual investors in the cryptocurrency space.
Additionally, the Coinbase app climbing to 21st place in downloads on the U.S. App Store serves as another indication of rising individual investor interest. Experts from The Block Research suggest that this increase might foreshadow potential future investment flows, emphasizing the need for careful monitoring of the market.
This surge in interest indicates that the cryptocurrency market may soon face an influx of individual investors, potentially increasing market volatility and activity.
