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The popular messaging app Telegram has announced its latest monetization update, allowing users to purchase in-app advertisements using Toncoin (TON). This significant development, announced over the weekend, is set to transform the dynamics of the messaging app’s ecosystem. As part of this update, Telegram will distribute 50% of the revenue generated from ads displayed in public channels directly to the respective owners.
Good News for Channel Owners
Telegram users now have the opportunity to promote their channels with small Toncoin investments, granting them the autonomy to select specific channels for their TON-supported ads. Additionally, channel owners will have the privilege of withdrawing their rewards without any fees. As announced by the messaging app, this withdrawal service is expected to be available on Telegram’s Fragment exchange in the coming weeks.
The decision to leverage the TON Blockchain stems from its compelling features, including low fees and high transaction speeds. Notably, TON set a significant record by processing an impressive 100,000 transactions per second during a test last November. Telegram CEO Pavel Durov hinted at this major update a month ago on his personal channel, revealing that despite Telegram channels collectively amassing over 1 trillion views per month, only 10% of channels had been monetized through Telegram ads until now.
Durov expressed his expectation of creating a virtuous cycle where content creators can convert their Toncoins into cash or reinvest them into channel promotion and development. This strategic move underscores Telegram’s commitment to empowering its users and fostering a thriving ecosystem on its platform.
TON’s Price Surges
Following Telegram’s announcement, the price of the Layer 1 Blockchain network Toncoin’s main asset TON has started to rise. At the time of writing this article, TON has seen an increase of over 3% in the last 24 hours, trading at $5.28.
The introduction of Toncoin-backed ads marks a significant milestone for Telegram, propelling it to the forefront of innovative user monetization strategies in the digital space.
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