Trump Media, a media and technology company chaired by Donald Trump, has sold an additional 2,628 Bitcoin, with the latest sale valued at approximately $165 million. According to on-chain data compiled by cryptocurrency market analysts, the company’s recent transaction brings its total Bitcoin sales over the past seven months to 7,281 BTC, collectively worth about $545 million.
Trump Media’s Bitcoin portfolio under pressure
Originally, Trump Media accumulated 11,542 BTC, acquiring the holdings at an average price of $118,522 per coin. The company’s overall investment amounted to roughly $1.37 billion. Despite steadily reducing its exposure since the initial purchase, the value of its remaining Bitcoin continues to trade below the acquisition price, resulting in an unrealized loss estimated at $555 million.
Market intelligence platform Lookonchain shared further details, stating that Trump Media’s asset disposal strategy started seven months ago, with all sales conducted at an average price of $74,855 per Bitcoin. Given current prices, the unrealized losses remain substantial, and the firm’s treasury still retains a sizeable position.
Lookonchain reported that Trump Media purchased 11,542 BTC for $1.37 billion at an average price of $118,522, then began selling seven months ago, offloading 7,281 BTC for $545 million at $74,855 each, and now faces a total unrealized loss of $555 million.
The ongoing reduction in holdings signals an effort by Trump Media to manage its risk and adjust exposure in the face of continued Bitcoin price volatility.
Mini dictionary: Trump Media, chaired by Donald Trump, is a media and technology company known for its involvement in both digital media and high-profile public market activity.
Bitcoin struggles near technical resistance
Bitcoin is trading around $62,900, remaining below a key resistance level at $63,600. Price charts show a series of lower highs since a rejection near $64,400, which signals that sellers are still influencing the short-term momentum.
Technical traders highlight the $63,600 level as major resistance, where former support has now turned into a barrier. According to chart projections, Bitcoin might attempt a brief recovery toward this resistance before potentially falling to the $61,200 support area, where buyers may attempt to regain control.
Market participants continue to monitor these levels, as consecutive failed rallies indicate ongoing challenges for buyers. An analyst observing the chart commented that there is expectation for a short-term rebound before further declines, but emphasized this view reflects personal trading strategy rather than a definitive forecast.
The chart highlights that Bitcoin is yet to reclaim $63,600, keeping near-term pressure on buyers, while sellers remain in control following repeated failed recovery attempts.
The technical outlook suggests that unless Bitcoin moves above this resistance, bears may continue to target lower price levels.
| Level | Price | Significance |
|---|---|---|
| Resistance | $63,600 | Key barrier, former support |
| Current price | $62,900 | Trading range |
| Support | $61,200 | Possible downside target |
Institutional activity and market sentiment
High-volume Bitcoin transactions by corporations and public entities frequently influence market dynamics, especially when positions are adjusted in significant amounts. Institutional selling, such as that undertaken by Trump Media, often increases short-term uncertainty in the market, as traders assess the possible impact on liquidity and sentiment.
Despite a series of high-profile Bitcoin sales in recent months, the broader market remains in a consolidation phase. Investors are watching for additional cues from ETF inflows, macroeconomic indicators, and trading activity in derivatives markets for signals about Bitcoin’s next move.
For now, the technical trend appears cautious. Unless Bitcoin price strength recovers above $63,600, analysts warn that lower support levels may be tested in the coming days.
