Ambire, the new name of AdEx Network, defines itself as a next-generation solution for digital advertising and a DeFi-focused crypto wallet. Ambire emerged in 2017 as a decentralized advertising platform and later expanded into a full protocol for the advertising space. Subsequently, the team added the Ambire wallet to the company portfolio.
What is Ambire AdEx (ADX)?
The Ambire AdEx protocol encompasses all interactions between publishers, advertisers, and end-users. It operates through micropayments on Ethereum using the OUTPACE layer 2 payment channels and offers DeFi staking of the native ADX token.
The Ambire team also developed an open-source platform built on top of the protocol’s Ethereum implementation. Since its public release in 2020, it has gained over 16,000 registered users and processed billions of micropayments on the blockchain.
ADX is the native utility token used to incentivize validator uptime and ensure the smooth operation of all advertising campaigns on the Ambire AdEx platform.
For each ad campaign on the platform, validators are assigned and responsible for processing micropayments between publishers and advertisers through layer 2 payment channels. The more tokens staked, the stronger the reliability guarantees of the validator network. At the end of 2021, the staking APY was over 45%.
In January 2020, Ambire launched the company’s staking portal to support the operation of the advertising platform. With this option, ADX holders can earn rewards for staking their tokens. Initially, these rewards were limited to a portion of the validator fees paid per campaign on the Ambire AdEx advertising platform. In September of the same year, staking was expanded to include mining, and shortly thereafter, a Loyalty Pool was added using Chainlink price feeds.
The Ambire Wallet is a full-featured cryptocurrency wallet designed to simplify and democratize the use of crypto and DeFi tools in everyday life. It is designed for both inexperienced and experienced users, offering accessible UX, seamless onboarding, automatic gas management, hardware wallet support, and much more. Ambire Wallet is described as the easiest and simplest way to enter the world of decentralized finance and cryptocurrencies.
How to Buy ADX Coin?
ALPHA Coin can be quickly and securely purchased through Binance, the world’s largest cryptocurrency trading platform by volume.
To buy ADX Coin, you must first register on Binance and then transfer fiat currency. After sending fiat currency like US Dollars, you can buy ADX Coin in the ADX trading pairs with Bitcoin (BTC), BUSD, Ethereum (ETH), and Tether (USDT).
Additionally, users can place buy orders not only at the market price but also at a lower price on Binance. To do this, use the Limit tab and enter the amount you want to buy and the price at which you want to buy it.
