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Cryptocurrency institutional demand has significantly increased, especially over the past year. Today, ETFs have transformed into a multi-billion dollar market. BlackRock showcased the best ETF launch in history with its BTC ETF, achieving even better initial performance than gold. However, even more developments are on the horizon.
Charles Schwab and Cryptocurrency
The growing interest in cryptocurrencies has piqued the appetite of competitors. Currently, most financial institutions have not yet launched cryptocurrency services. This situation allows new players to recognize their potential for capturing significant market shares at an early stage. Charles Schwab is the latest to join this movement.
Charles Schwab plans to launch spot cryptocurrency trading services within the next 12 months. The firm, managing over $7 trillion in assets, previously expressed concerns about cryptocurrencies potentially becoming worthless, making its recent shift noteworthy.
Cryptocurrency Services Begin
CEO Rick Wurster announced during the company’s Spring update that Schwab will begin offering trading services for Bitcoin 
$94,944 and other cryptocurrencies by April 2026. Schwab has now entered this field, following investment giants like BlackRock and the trillion-dollar entity Fidelity.
The CEO noted a massive increase in traffic on the company’s cryptocurrency page, with 70% of that traffic coming from non-customers. This indicates significant interest from both existing and potential clients in this space.
A survey conducted by Schwab at the end of 2024 revealed that 62% of investors view cryptocurrency as a viable investment.
Trump’s approach to cryptocurrencies has become a major catalyst for institutional engagement. Previously, the most significant excuse cited by companies considering involvement in cryptocurrencies was the lack of regulation. Now, regulatory efforts are underway across various sectors, from banks to investment firms.
Moreover, the SEC is no longer filing unnecessary lawsuits against cryptocurrency companies. This suggests that the rules have matured over the past four years, providing ample reasons for companies to take action in a market with substantial early demand.
