The Paris-based Blockchain Group is making significant strides in the cryptocurrency sector by announcing a new fundraising program aimed at increasing its Bitcoin 
$62,674 holdings. Already owning $154 million worth of Bitcoin, the company plans to raise an additional 300 million Euros (approximately $340 million) to establish itself as Europe’s “first private Bitcoin treasury.” The company’s strategy involves a gradual capital increment through an At-The-Market (ATM) model, initially beginning with 500,000 Euros, not exceeding 21% of the trading volume. TOBAM will provide financial advice to ensure efficient use of resources, as the management emphasizes their intention to be a global player.
Gradual Capital Increase Strategy via ATM Model
The ATM model chosen by Blockchain Group involves selling small portions of shares at market prices, thus providing liquidity without exerting downward pressure from large bulk sales. According to this plan, daily sales will be determined by the higher value of the previous day’s closing price or the volume-weighted average price, and will constitute up to 21% of the total trading volume for that day. Starting with a 500,000 Euro sale, the program will expand based on demand.
This approach marks a rare strategy among European crypto companies, illustrating Blockchain Group’s deviation from regional norms. By merging traditional capital market tools with crypto-focused business models, the company aims to enhance risk management flexibility while maintaining price stability on the exchange.
Expanding Bitcoin Vision with TOBAM Partnership
TOBAM’s involvement in the capital increase process extends beyond brokerage, playing a crucial role in efficiently distributing funds and planning long-term return strategies. Alexandre Laizet, Deputy General Manager and Bitcoin strategy leader, stated on social media that the program is critical for their “global expansion.”
Laizet positioned Bitcoin as the crucial growth engine for the group, ensuring that they will not compromise on a treasury that maximizes returns. Valentin Kosanovic, the Chief Operating Officer, reinforced the company’s commitment to making Bitcoin a core value driver with “121% focus.” This shared vision provides a strong reference point for institutional investors in Europe.
Europe’s Bold Stand Against the US
The announcement comes shortly after Strategy, the largest institutional Bitcoin investor, revealed plans for a $1 billion acquisition. Although smaller, the European initiative of a 300 million Euro Bitcoin acquisition highlights the continent’s determination to stay competitive.
The news follows reports of a $47 million outflow from US-traded spot Bitcoin ETFs on the last trading day of June 6. This indicates Blockchain Group’s commitment to long-term planning, unaffected by short-term market fluctuations. If successful, this program has the potential to set new standards in the European Bitcoin treasury space.
