Memecoin launchpad LetsBONK announced a notable strategic shift on July 23, 2025. The platform revealed that it plans to allocate 1% of its total revenue to buybacks within the Solana 
$86-based BONK ecosystem’s top altcoin pairs. This measure aims to generate a weekly purchase pressure of around $15,000, recycling funds from the company’s marketing budget. Tom, the founder of LetsBONK, stated that these buybacks would occur weekly and include all pairs that achieve high volume. Presently, the newly launched coins on the platform have surpassed a market cap threshold of $1 billion.
One Percent of Surplus Revenue Directed Toward Buybacks
The model proposes utilizing a share of the revenue in the spot market every seven days, giving priority to pairs with the highest volume. The first target includes Useless coin, valued at $312 million. If the current daily commission rate of $1.5 million persists, the amount allocated for weekly buybacks may increase significantly.
Shifting resources from advertising to purchases emerges as a strategic choice prioritizing price stability. The team seeks to enhance liquidity by leaving visibility to organic adoption. Analysts indicate that these regular purchases will accelerate the influx of new projects to the BONK ecosystem and maintain balance against short-term selling pressure.
Effects on the BONK Ecosystem
The total market cap of altcoins launched via LetsBONK has swiftly surpassed $1 billion. While Useless coin leads the market, ANI, representing Musk’s xAI project, shows a fast growth trajectory. The weekly liquidity injection is expected to trigger a volume surge in mid-sized projects.
On the competitive front, the Pump platform stands out. With its introduction of the new PUMP coin, Pump has linked revenue sharing to Blockchain-based governance and transferred dormant projects to the community via a “community takeover” system. Investors are keen on the balance between transparency and returns, while the buyback strategy may foster loyal user accumulation for LetsBONK.
