BTSE has entered the regulated cryptocurrency market in Indonesia under the BTSE Indonesia brand, following the completion of a rebranding process for the local crypto exchange NVX. Announced on July 3, the new entity is the result of a partnership between BTSE Group and PT Aset Kripto Internasional, aiming to offer compliant digital asset services to Indonesian users.
Partnership structure and regulatory approval
Within this partnership, BTSE Group is responsible for providing trading infrastructure, liquidity, and technological support, while the Indonesian team manages customer growth, local business collaborations, marketing, and daily operations. The company’s goal is to combine global trading capabilities with in-depth local market expertise to better serve the Indonesian market.
BTSE Indonesia has secured its Digital Financial Assets and Crypto Asset Trading Operator license from Indonesia’s Financial Services Authority, OJK—the chief regulatory body overseeing the nation’s banking, insurance, and capital markets sectors.
Jeff Mei, Chief Operating Officer at BTSE Group, emphasized that Indonesia possesses all the fundamental requirements to become one of Asia’s leading crypto markets. He highlighted that this partnership merges global trading infrastructure with local market know-how.
This regulatory approval allows BTSE Indonesia to offer legal crypto trading services under Indonesian law. The company can now work with local banks and payment service providers to enable Indonesian rupiah deposits and withdrawals, provide currency conversion services, and offer trading pairs denominated in rupiah.
New products and market competition
Looking ahead, the company is planning to introduce crypto derivatives products if local regulations permit. This initiative coincides with intensifying competition among licensed players and is seen as a move to strengthen BTSE Indonesia’s market position.
Stephanie Kusnadi, Strategy Director at BTSE Indonesia, noted that the partnership gives the company access to BTSE’s global exchange technology, but stressed that the focus will remain on Indonesian users and meeting the requirements of local regulators.
Stricter crypto regulations in Indonesia
Compliance obligations for crypto businesses are increasing in Indonesia. In June, OJK brought into force Regulation No. 6 of 2026, requiring social media influencers promoting crypto assets and other digital financial products to obtain a competency certificate. Those already holding an approved license are exempt from this requirement.
The regulation also restricts promotional activities to digital assets listed on authorized exchanges and mandates that all campaigns be conducted through licensed financial service providers. Responsibility for the content of promotions remains with these licensed institutions.
This evolving regulatory landscape signals a tougher environment for crypto companies wishing to enter or expand in Indonesia, with stricter demands around licensing, content oversight, and local partnerships. BTSE’s latest move reflects a broader strategy to position itself within this regulated ecosystem and further cement its presence in the Indonesian market.
