Strive Asset Management saw its Nasdaq-listed shares climb 7% after the company increased its Bitcoin reserve with a new purchase totaling 79 BTC, valued at $5 million. Strive acquired the Bitcoin between August 10 and August 14 at an average price of about $63,231 per coin, resulting in a total Bitcoin treasury of 20,246 BTC.
Bitcoin holdings and liquidity
At current prices, Strive’s Bitcoin holdings are worth approximately $1.27 billion. The firm also maintains $154.8 million in cash and cash equivalents, ensuring significant liquidity beyond its cryptocurrency assets.
Strive’s latest Bitcoin acquisition contributes to its gradual accumulation strategy, which has increased the company’s exposure to Bitcoin throughout 2026. This approach keeps Strive among the largest Bitcoin-holding firms on public markets.
The company’s approach adds to its standing as a major corporate Bitcoin holder, with cash reserves ensuring that operations and future purchases do not require forced sales of its existing BTC holdings.
Financing and balance sheet developments
Strive funds its Bitcoin purchases primarily through capital-market initiatives instead of relying on conventional senior debt. That includes at-the-market preferred stock offerings and its SATA securities program, each providing flexible sources for acquiring additional Bitcoin.
In addition to direct Bitcoin ownership, Strive holds 505,000 shares of Strategy’s STRC preferred stock, valued at about $47.86 million. This position adds another digital asset-linked instrument to its balance sheet.
The company separates its $154.8 million in cash from both its crypto reserves and investment in STRC shares, maintaining liquidity for daily operations and future strategic decisions.
Mini dictionary: SATA securities program, a funding method allowing companies to issue asset-backed securities for specific capital needs, such as expanding a digital asset treasury, while potentially reducing reliance on traditional debt or equity financing.
Ongoing engagement with MSCI
Strive is currently analyzing an updated proposal from MSCI regarding the inclusion of companies with significant digital asset holdings in broad market indices. The asset manager had previously opposed criteria that could have excluded firms like Strategy if digital assets made up at least half of their assets.
Chief Executive Officer Matt Cole stated the new MSCI proposal appears more favorable since it considers broader operating and financial indicators beyond direct digital asset exposure. Cole argued that firms leveraging capital-market structures to hold Bitcoin should remain eligible as active businesses.
Cole expects Strive to continue dialogue with MSCI, emphasizing evaluation of the revised framework before making any formal decision regarding index eligibility.
Analyst forecasts and share price outlook
Despite ongoing treasury expansion and market discussions, Wall Street analysts covering Strive have maintained price targets above its most recent share level. Three analysts have set an average 12-month price target of $30 for Strive’s ASST shares.
| Analyst Price Target | Low | Average | High | Current Price |
|---|---|---|---|---|
| ASST (12 months) | $28 | $30 | $32 | $13.20 |
With share prices last reported at $13.20, the consensus average target of $30 signals a potential upside of roughly 127% based on current valuations.
