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Following the rebranding of popular social media platform Twitter as X, Elon Musk has now rebranded the popular Twitter Blue subscription services as X Premium.
X Premium subscription services come with an ad revenue sharing model that allows all eligible X Premium subscribers to earn a share of the advertising revenue based on their interactions on the platform.
Only X Premium subscribers who have received a minimum of 15 million total impressions on their posts in the last three months, have at least 500 followers, and are at least 18 years old are eligible to earn ad revenue. Musk also stated that all ad revenue generated from non-subscribers will be retained by the platform.
Ad Revenue Sharing Similar to TikTok
X recently started sharing ad revenue with its users in a surprising move, with many Twitter users reporting receiving a share of the revenue. The ad revenue feature was launched for all Blue subscribers on July 28. Musk mentioned in a Twitter Space chat that the revenue would be calculated from the time he first promised it in February.
The ad revenue is shared based on ads published in user tweet replies. This format is quite similar to the TikTok ad revenue model, where ads are usually published in comments instead of the main feed. This encourages both X and TikTok users to engage in more comments and replies under their posts.
All-In-One App: X
With all these developments, the X support account reported that the number of premium subscribers has been increasing within a week, and therefore, it may take some time to review and pay eligible accounts.
Musk is determined to make X an “all-in-one app.” Just a few weeks after taking over, Musk launched a Twitter Blue subscription that allows users to purchase blue check verification badges on Twitter and later turned into a premium service that allows subscribers to earn a portion of the ad revenue.
