Leading Blockchain networks in the sports and entertainment industry, Chiliz (CHZ), has announced its latest venture, a strategic partnership with game studio Unagi and the French Professional Football League (LFP) to introduce Coach Ligue 1. This notable partnership corresponds to the first fantasy football game developed with the direct involvement of a football league, highlighting Chiliz’s commitment to digital innovation in the sports sector and the leagues’ efforts to take control of product development.
Coach Ligue 1 Game
Coach Ligue 1 offers Ligue 1 Uber Eats and Ligue 2 BKT fans an immersive experience by allowing them to build their ultimate teams using digital trading cards minted on the Chiliz Chain. The LFP presents a sustainable model that eliminates the risk of license expiration by creating its own assets, while providing continuous engagement with fans and perpetual benefit from the league’s intellectual property rights.
The game offers a gamified experience where fans can compete weekly to climb national and global leaderboards by using in-game currencies to acquire new player packs and enhance their teams. With five levels of card rarity ranging from Espoir to Legende, users can continuously participate in increasingly prestigious tournaments, thereby boosting user engagement on the platform.
Chiliz’s latest strategic initiative provides fans with a unique collection and trading experience by ensuring the limited availability and value of each player card through Blockchain technology.
New Revenue Streams for Leagues
Chiliz continues to attract attention by offering a future where leagues lead the NFT fantasy sports space, directly owning revenue streams, user engagement, and sales opportunities, with Coach Ligue 1 raising the bar in this regard.
Chiliz CEO Alex Dreyfus expressed his excitement for the project, highlighting the potential to create a revolution in the sports industry and unlock new revenue streams for leagues. UNAGI Co-Founder and CEO Charlie Guillemot pointed out the innovative experience offered by Coach Ligue 1, which allows fans to collect, trade, and compete with digital player cards throughout the season.
LFP MEDIA Digital Growth Director Martin Jaglin emphasized the importance of partnering with Chiliz to launch Coach Ligue 1, creating a new threshold for leagues to directly interact with fans through proprietary digital assets.
