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Reading: David Beckham’s Supported Company Ceases Bitcoin Purchases
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COINTURK NEWS > Bitcoin (BTC) > David Beckham’s Supported Company Ceases Bitcoin Purchases
Bitcoin (BTC)

David Beckham’s Supported Company Ceases Bitcoin Purchases

In Brief

  • Prenetics halted Bitcoin purchases due to weak cryptocurrency market conditions.

  • The company focuses on maintaining its Bitcoin holdings as a reserve asset.

  • Efforts are now directed toward expanding the IM8 brand globally.

İlayda Peker
İlayda Peker 10 months ago
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Contents
Prenetics’ Shift in Bitcoin StrategyThe Company’s Focus on IM8

Renowned English football icon David Beckham is backing the health sciences company Prenetics. Recently, Prenetics announced a halt in their Bitcoin purchases due to prolonged weaknesses in the cryptocurrency market. At the beginning of the year, the company secured $48 million in funding and started a Bitcoin accumulation strategy based on their balance sheet in June. However, by early December, the implementation of this strategy was paused. This decision followed a sharp market downturn in October, aiming to redirect resources toward the company’s core business. Despite this change, the company plans to maintain its current Bitcoin holdings as a reserve asset.

Prenetics’ Shift in Bitcoin Strategy

In June, Prenetics introduced a strategy to accumulate cryptocurrencies on their balance sheet, aiming to purchase one BTC daily. This model aligned closely with the approach led by Michael Saylor, known for advocating long-term cryptocurrency holdings within corporate treasuries. Nevertheless, the rapid market correction in October diminished the company’s appetite for further Bitcoin accumulation.

From December 4th, Prenetics announced the cessation of new BTC acquisitions. The company explained that the persistent fragility in the cryptocurrency market necessitated a mandatory reassessment of their capital allocation strategy. However, they emphasized the retention of 510 BTC in their balance sheet, valued at approximately $45 million at current prices. While Prenetics’ shares surged 189% since the start of the year, shares of Strategy, led by Saylor, fell around 48% in the same period.

The Company’s Focus on IM8

Danny Yeung, CEO and co-founder of Prenetics, announced a funding event on October 27th, which included participation from investors like Kraken, Exodus, GPTX, and American Ventures. Yeung conveyed that the funds would be dedicated to scaling the IM8 brand globally and pursuing a goal of $1 billion in revenue, along with Bitcoin objectives, over the next five years.

Over the past 11 months, IM8’s annual recurring revenue has exceeded $100 million, clarifying the board’s priorities. Yeung stated that IM8 had been scaling much faster than anticipated, emphasizing that the most robust path to creating shareholder value involves directing full attention to this business unit.

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İlayda Peker 31 December, 2025 - 11:10 am 31 December, 2025 - 11:10 am
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İlayda Peker
By İlayda Peker
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The author, who holds a degree in International Relations and Political Science, has 10 years of experience as a writer and editor in the fields of cryptocurrency, blockchain technologies, and digital asset markets.While at COINTURK, he has published over 8,500 news articles, analyses, essays, and reports on Bitcoin, altcoins, cryptocurrency markets, the blockchain ecosystem, digital asset regulations, and global financial developments. Closely following market movements and industry developments, the author addresses the complex world of cryptocurrency in a clear and reader-friendly manner.An avid reader, the author also evaluates the impact of international developments on financial markets and the digital asset ecosystem.
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