Swiss luxury watchmaker Franck Muller has announced a limited-edition collection of smartwatches inspired by the Solana 
$84 blockchain. With only 1,111 pieces in the collection, these watches offer instant access to users’ Solana wallets via a special QR code on the dial. Priced at 20,000 Swiss francs (approximately $24,300), these products aim to bridge the digital and physical worlds. However, the increasing preference for luxury items among cryptocurrency holders also brings security risks.
Innovative Design Meets Cutting-edge Tech in Solana-inspired Watches
Franck Muller’s latest collection centers around the “phygital” (physical + digital) concept. The integration of a QR code on the watch face allows users direct connectivity to their Solana wallet addresses. This unique feature appeals to cryptocurrency enthusiasts eager to showcase their digital identity through physical accessories. The company emphasizes that the design holds investment and collectible value.
The strategy of limited production strengthens the perception of exclusivity within the luxury sector. However, the watches’ high price and technological integration suggest that the target audience may be limited to the high-income segment within the crypto world. Franck Muller’s move is seen as a notable step for traditional luxury brands in adapting to the Web3 era.
The Perils of Flaunting Crypto Wealth with Luxury Goods
The tendency among cryptocurrency holders to flaunt their wealth with luxury items increases the risk of physical attacks. Recent incidents in France have highlighted the extent of this threat. For instance, the attempted kidnapping of Pierre Noizat’s family, CEO of the crypto platform Paymium, sent shockwaves through the industry. Similarly, the kidnapping for ransom of an investor’s father in Paris and the home invasion of Ledger’s co-founder David Balland demonstrate how crypto wealth has become a target.
Experts point out that the untraceable nature of cryptocurrencies is attractive to criminals. Products like QR code-equipped watches, which make users’ digital identities visible in the physical world, have faced criticism. Security specialists recommend that individuals using such accessories double down on personal data protection and physical security measures.
