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French banking giant ODDO BHF has made a significant entry into the cryptocurrency market by launching its Euro-pegged stablecoin, EUROD. According to CoinDesk, this stablecoin will be listed on the Madrid-based Bit2Me platform. Positioning itself as a low-volatility payment tool, EUROD is targeted for both individual and institutional use. The project aligns with the European Union’s MiCA framework. Supported by institutions like Telefónica and BBVA, Bit2Me reinforces the trust factor combined with a banking-backed issuer. ODDO BHF, with a 175-year history and over €150 billion in asset management, is crafting a new bridge between traditional finance and blockchain technology.
EUROD Coin: A New Digital Euro Under MiCA Compliance
EUROD is defined as a compliant digital Euro version under the MiCA framework. The target audience comprises users who want to conduct transactions within a regulated framework for payment and transfer scenarios. Bit2Me, a scaled player in Spanish-speaking markets, considers this listing as a bridge. Leif Ferreira, CEO of Bit2Me, emphasizes the mission to expand the set of regulated and reliable assets, stating that a bank-supported Euro peg will accelerate the platform’s corporate expansion.
Earlier this year, Bit2Me grabbed attention with a €30 million funding round led by Tether. When ODDO BHF’s banking status merges with Bit2Me’s market reach, the Euro-pegged digital payment layer aims to capture corporate demand in treasury, commercial payments, and cross-border transfers, in addition to individual users. The involvement of European issuers amid a global dominance of dollar-pegged coins increases currency diversity.
Growing Competition for Euro-Pegged Stablecoins in Europe
The European market has grown familiar with bank-supported Euro-pegged stablecoins, with Société Générale-FORGE’s EURCV launch. As of September, nine banks, including ING, Banca Sella, Danske Bank, DekaBank, and CaixaBank, had announced MiCA-compliant Euro-pegged stablecoin initiatives. EUROD by ODDO BHF positions itself in this league with oversight from banking and the narrative of regulated reserves. Its differentiating factor is an exchange listing that prioritizes accessibility from day one.
Despite the market being dominated by dollar-based stablecoins, the options for Euro-based payments and corporate cash management are anticipated to rise. The natural advantage of Euro-denominated settlements in intra-European exchanges, combined with regulatory clarity, may accelerate adoption. EUROD’s deployment on Bit2Me highlights an attempt to unite regulatory compliance with market liquidity.
