Stockholm-based H100 Group, a public bitcoin treasury firm, is setting its sights on becoming a leading player in Europe by boosting its corporate crypto assets. The company has announced plans to acquire Norwegian firms Moonshot AS and Never Say Die AS, a move aimed at significantly increasing its bitcoin reserves and raising its profile among Europe’s prominent crypto asset companies.
Bitcoin-Only Acquisition Model Sets H100 Group Apart
Diverging from conventional buyouts, H100’s planned acquisitions will be executed entirely in bitcoin instead of shares or cash. The equity distribution among stakeholders will depend exclusively on the amount of bitcoin each party contributes to the transaction. This structure allows existing investors to maintain their proportional holdings per bitcoin, enabling the company’s balance sheet to grow without diluting shareholder value.
Following the merger, H100 Group anticipates its consolidated bitcoin reserves to soar to approximately 3,500 BTC. The two Norwegian targets together currently hold around 2,450 bitcoin, and after the deal closes, H100 Group is expected to rank among the largest public bitcoin treasury firms in Europe.
In its public statement, H100 underscored its goal of enhancing its corporate image, boosting liquidity, and expanding its influence in capital markets following the deal. The company’s investor roster also includes Adam Back, a notable figure and one of the founders of Blockstream, a leading organization in the crypto industry. Adam Back’s commitment is seen as a vote of confidence in H100 Group’s ambitions.
Strategic Moves Signal Ambition for Market Leadership
The acquisition process will be structured solely in shares, with no cash component involved, H100 Group emphasized. Referencing a similar deal with Switzerland’s Future Holdings AG announced earlier in January, H100 said these mergers form the backbone of its aggressive growth strategy, positioning the company for long-term competitiveness in the sector.
The parties expect to finalize the definitive agreements by April 22. If approvals proceed smoothly at H100 Group’s annual general meeting in May, the merger could reach completion shortly thereafter, marking a new chapter for the expanding company.
By combining the bitcoin holdings of Moonshot AS and Never Say Die AS, H100 Group aims to dramatically strengthen its industry standing. Market observers suggest this could recalibrate the balance among corporate bitcoin holders in Europe, as H100 Group’s enlarged reserves are poised to make it a major force on the continent.
Bolstered by the news, H100 Group shares climbed nearly 2 percent. The company’s leadership maintains that these strategic acquisitions will broaden the scope of bitcoin exposure available to its investors and the broader marketplace, reinforcing H100 Group’s commitment to innovative asset management.




