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Renowned French fashion giant Lacoste has teamed up with the Web3 gaming center, The Sandbox (SAND), to commemorate its 90th anniversary. This collaboration introduces Lacoste World Tour, a special branded multiplayer web3 experience that offers UNDE3 NFT holders the chance to earn rewards in The Sandbox’s cryptocurrency, SAND.
SAND Price Increases by 2% Amid Excitement
This immersive experience, which spans two weeks and features themed locations such as Tokyo, São Paulo, Paris, and Golf Island, provides a unique celebration of Lacoste’s storytelling heritage in the digital world.
Following the partnership announcement, the SAND price experienced a 2% increase in the last 24 hours. It reached $0.397 during the early Asian session on Friday. This increase highlights the growing interest in altcoins that offer gaming-focused services in the industry. It also positions SAND for further growth in the cryptocurrency space.
Blockchain Meets Lacoste’s Digital Evolution
Arthur Madrid, the CEO and co-founder of The Sandbox, emphasized the transformative potential of Blockchain technology for traditional companies. The partnership demonstrates that Lacoste can leverage Blockchain to redesign its business model and attract Web3 users more effectively than traditional marketing methods.
Madrid sees this collaboration as a combination of tradition and innovation, unlocking new possibilities for the fashion industry. Sebastien Borget, the COO and co-founder of The Sandbox, echoed Madrid’s sentiments, stating that the partnership goes beyond sports and fashion.
Borget also highlighted that this collaboration is a celebration of creativity, allowing players and fans to shape their experiences in The Sandbox’s world.
The partnership not only aims to attract more users to Web3 gaming platforms but also opens up unexplored territories for players and content creators in the digital realm.
Lacoste’s Digital Expansion Continues Beyond Anniversary Celebrations
Benjamin Blamountier, Lacoste’s Global Brand and Customer Experience Vice President, expressed the brand’s commitment to expanding through emerging digital technologies. Beyond the 90th anniversary celebrations, Lacoste envisions sustaining its presence in the digital space by embracing new opportunities and staying at the forefront of the evolving intersection of fashion and technology.
As a special offer, UNDW3 NFT card holders will have the chance to win 100,000 SAND rewards during a special launch event planned between November 23 and December 6. This activity adds an extra layer of excitement to the celebration events, increasing overall participation and interest from the crypto community.
