The Tokyo-based company Metaplanet aspires to exponentially increase its Bitcoin 
$76,395 holdings from 15,555 BTC to 210,000 BTC by 2027. This ambitious strategy involves utilizing their Bitcoin reserves as collateral in acquisitions, including ventures into digital banking. CEO Simon Gerovich, in an interview with the Financial Times, likened the process to a competitive race during a ‘Bitcoin gold rush’, aiming for rapid growth and self-financing through increased BTC accumulation. As of July 7, 2025, the company increased its Bitcoin assets by acquiring an additional 2,204 BTC.
Strategic Growth Plan Backed by Bitcoin Reserves
Metaplanet initiated its Bitcoin accumulation strategy, termed as “Phase 1”, in 2024 as a hedge against inflation. The company’s objective is to achieve an inventory of 210,000 BTC, representing 1% of the total Bitcoin supply, to gain a competitive scale advantage in Japan. Gerovich emphasized the importance of quick accumulation to minimize competitive threats, stating that the target amount holds psychological significance by equating to 1% of Bitcoin’s total supply.
The recent acquisition of 2,204 BTC in early July involved an expenditure of $237 million at an average price of $107,700 per BTC, increasing the company’s average purchase to $99,985 per BTC. This move positively affected Metaplanet’s share value, which surged by 345% since the beginning of the year, elevating the company’s market valuation to $7 billion.
Exploring Digital Bank Acquisition
In “Phase 2”, Metaplanet plans to leverage its Bitcoin as bond-like collateral to generate cash through loans. Gerovich indicated a focus on acquiring a profitable digital bank to enhance services to individual clients, which could open new revenue streams and reinforce their reserves.
While current examples of cryptocurrency-backed loans are limited, a pilot project was initiated this April by Standard Chartered and OKX. Additionally, Metaplanet has declined convertible bonds linked to share prices, showing preference towards issuing preferred shares to finance growth.
