San Francisco-based technology company Ripple, best known as the creator of XRP and a leader in blockchain payment solutions, has expanded its operations further into institutional finance with the launch of Ripple Prime. This platform is designed to offer comprehensive custody and liquidity services for traditional and crypto assets.
Ripple Prime eyes Wall Street growth
Ripple Prime has secured federal-grade certification for its custody platform and is rapidly expanding its roster of corporate clients. Among its newest partners is Brevan Howard, a prominent fund manager overseeing more than $35 billion in assets and focusing on blockchain infrastructure investments.
Ripple Prime is targeting the significant opportunities within Wall Street, specifically the $256 billion US leveraged ETF market. The company aims to position itself as a core liquidity provider in this segment by leveraging its institutional-grade solutions and global relationships.
Morningstar Direct reports that the US leveraged ETF sector comprises 593 funds, with 426 tracking individual stocks. Ripple Prime is working to capture business within this landscape, where the use of total-return swaps allows brokers to amplify the daily price movement of a stock or index and collect financing charges in return for their services.
Mini dictionary: Brevan Howard is a global alternative asset management firm specializing in macro strategies and digital assets, known for its involvement in blockchain-based infrastructure and significant asset management portfolio.
| US Leveraged ETF Market | Amount/Number |
|---|---|
| Total assets (2025) | $256 billion |
| Number of leveraged ETFs | 593 |
| Funds tracking individual stocks | 426 |
Leveraged market and financing expansion
Ripple has recently entered the lucrative leveraged products market in the United States, where it now earns a financing fee with an annualized rate of roughly 8% from products such as the Tradr 2X Long SNDK Daily ETF. Regulatory scrutiny on non-bank financial institutions has tightened, creating new openings for Ripple Prime to grow as traditional competitors face stricter requirements.
Currently, Ripple Prime serves hundreds of financial institutions worldwide. In 2025, it processed an estimated $13 trillion in transactions, highlighting its scale and reach in institutional finance.
XRP ETF inflows and market sentiment
Spot-market XRP exchange-traded funds (ETFs) have contributed to Ripple’s expansion, with cumulative inflows surpassing $8 million on October 8, 2026. The total net assets for XRP ETFs have now broken above $1.56 billion, led by investment firms such as Bitwise and Franklin Templeton.
Market activity has been uneven, with periods of limited inflows and price volatility. Since October 8, trading patterns suggest that some institutional investors may be searching for a market bottom, while large holders, often referred to as whales, have increased their trading impact. A positive buying trend historically correlates with price appreciation in XRP.
Spot XRP ETFs reached cumulative assets over $1.56 billion, with Bitwise and Franklin Templeton leading recent inflows. Institutional activity has contributed to fluctuating inflow patterns, reflecting current market uncertainty.
However, recent technical indicators show considerable selling pressure. The Chaikin Money Flow (CMF) index currently records a strongly negative value across most timeframes, with the one-day chart dropping below -0.23. This scenario heightens the probability of XRP moving toward the lower boundary of the Bollinger Band around the $1.33 mark.
Mini dictionary: Chaikin Money Flow (CMF) is a volume-weighted technical indicator that measures buying and selling pressure, with a negative value suggesting stronger selling momentum.
