Strategy has purchased 13,927 bitcoin at an average price of $71,902 each, investing nearly $1 billion and lifting its total bitcoin holdings to 780,897 BTC. The transaction was disclosed in a filing with the U.S. Securities and Exchange Commission on April 13, 2026.
Aggressive accumulation and financing model
Based in Tysons Corner, Virginia, Strategy is recognized as the largest publicly traded corporate holder of bitcoin. The firm, led by Executive Chairman Michael Saylor, specializes in business intelligence software but has become more known for its ongoing bitcoin acquisition policy in recent years.
To fund the latest purchase, Strategy relied on proceeds from its at-the-market (ATM) stock program. The company issued over 10 million shares of its Variable Rate Series A Perpetual Stretch Preferred Stock (Nasdaq: STRC), raising $1.001 billion between April 6 and April 12. No other security was issued during that timeframe.
This brings the aggregate purchase price of Strategy’s bitcoin portfolio to $59.02 billion, with an average cost basis of about $75,577 per coin. Despite the substantial investment, bitcoin’s current price around $71,000 leaves the overall portfolio beneath its original aggregate cost.
Substantial capital remains available for further acquisitions. As of April 12, the company reported more than $21.6 billion in remaining capacity via its STRC preferred share program and $27.1 billion for its Class A common stock offering, both expanded through recent $21.0 billion increases announced in March.
Michael Saylor’s recent social media post declaring “Think Bigger” fueled market speculation about continued and potentially larger bitcoin accumulation by Strategy.
Shift in corporate bitcoin accumulation landscape
Recent data from March 2026 shows that corporate adoption of bitcoin is increasingly dominated by Strategy, while most other firms have started reducing their holdings. Out of the 47,435 BTC added to company treasuries last month, approximately 44,377 BTC came from Strategy alone, highlighting the company’s outsize role in current market dynamics.
The STRC preferred share issuance has become a foundation for funding these large bitcoin purchases, drawing considerable interest from institutional investors and fueling the growth of a bitcoin-backed financial ecosystem.
By contrast, various other publicly listed companies trimmed their bitcoin holdings in March. MARA Holdings, for example, reduced its position by more than 15,000 BTC, while firms such as Exodus, Fold, and Cango also downsized their portfolios. Even among major holders like Twenty One Capital and Metaplanet, relative rankings are shifting more due to sales by other companies than active accumulation.
Unrealized losses and investor responses
For the first quarter ending March 31, 2026, Strategy recorded a $14.46 billion unrealized loss on its digital assets, partially mitigated by a $2.42 billion deferred tax benefit. The firm valued its bitcoin portfolio at $51.65 billion, well below its aggregate cost basis.
Fluctuations in bitcoin’s price continue to impact the company’s balance sheet. Strategy stated it may need to increase valuation allowances on deferred tax assets related to its software division, further indicating financial exposure to cryptocurrency volatility.
Despite the unrealized losses and ongoing market debate about its concentrated approach, the company has remained committed to its bitcoin-first treasury strategy. Prior to the latest acquisition, Strategy had not made any new bitcoin purchases the week before.
Michael Saylor’s team communicated that the recent “Think Bigger” message signaled renewed momentum in their bitcoin acquisition plans.
