Dallas-based financial technology firm Strive made a series of substantial financial moves in March 2026, strengthening its digital lending approach while reshaping its balance sheet. The company announced a hike in the dividend rate for its preferred share product, known as SATA, alongside significant new purchases of bitcoin and a prominent entry into preferred stock issued by Strategy, a related company. These decisions underline Strive’s multi-pronged strategy to increase shareholder value and diversify its asset base.
Dividend Hike and Strategic Bitcoin Acquisition
The latest adjustments will see the dividend rate for Strive’s SATA preferred shares rise by 25 basis points to 12.75%. According to the company, shareholders will receive a per-share dividend payment of $1.0625 on April 15. The targeted trading range for the SATA shares has been set at $99–$101, and Strive has made clear its intention to avoid issuing new shares priced below $100. These changes are aimed at ensuring value preservation for existing investors.
In addition to changes around preferred shares, Strive revealed that it recently added another 179 bitcoins to its reserves, bringing the company’s total bitcoin holdings to roughly 13,311. Additionally, Strive has diversified further by acquiring 500,000 shares—worth $50 million—of Strategy’s STRC preferred stock, a move aimed at both increasing returns and balancing liquidity alongside its substantial cash reserves.
Management and Risk Team Weigh In
Strive’s management team stated its goal is to bolster the SATAs’ credit profile through these new financial operations. CEO Matthew Cole noted that the changes not only stabilize the trading range for preferred shares but also ensure ordinary shareholders can benefit in the long run from Strive’s exposure to bitcoin.
Through adjustments to asset allocation and dividends, we aim to deliver stronger and more sustainable returns to preferred shareholders, Matthew Cole stated.
Jeff Walton, Strive’s Chief Risk Officer, said the company’s purchase of STRC shares offers superior returns and liquidity compared to traditional corporate bonds. This, he explained, allows for more efficient management of short- and mid-term capital needs and positions the firm to adapt quickly to market shifts.
As of March 9, Strive’s cash and cash equivalents—prior to its recent STRC acquisition—stood at $143.4 million. The company indicated that its combined reserves of bitcoin, STRC, and cash now comfortably cover SATA interest payments for over 19 years, highlighting the strength of its liquidity position.
Favorable Outlook on Strive and Strategy
Meanwhile, Strategy Company, an entity closely observed by market participants, completed a high-profile transaction last week by acquiring roughly 17,994 bitcoins for $1.28 billion. With this purchase, Strategy’s bitcoin portfolio reached 738,731 coins, with a combined market value estimated at $50 billion.
Following these announcements, B. Riley Financial, a leading investment bank, updated its recommendations, issuing “buy” ratings for both Strategy and Strive. The target price was set at $175 for Strategy shares and $12 for Strive. The bank noted that the recent pullback in bitcoin and related equities could present substantial value opportunities for those willing to act.
Analysts emphasized Strategy’s standing as the world’s largest corporate holder of bitcoin, highlighting both the scale and flexibility of its capital structure. The company’s funding sources span convertible bonds and multiple series of preferred stock, making it unusually diversified. Meanwhile, Strive’s balance sheet features approximately 13,132 BTC in reserves, a $2.5 billion asset management arm, and the recent all-share acquisition of Semler Scientific, further distinguishing its growth narrative in the market.
