Warner Bros., one of the world’s largest film production and television broadcasting companies, has announced a partnership with blockchain-focused company Eluvio for the release of the latest superhero film, The Flash Movie Experience, in the WB Movieverse.
The Flash Movie Experience is presented to fans as a multimedia NFT. Through this NFT, users can own the film and interact with it. With an immersive Web3 experience, viewers will find themselves immersed in an adventure. Thanks to this technology, viewers will explore the world of The Flash film, discovering new characters including Supergirl, alongside multi-universe heroes like Michael Keaton’s Batman. Participants on this journey will help Flash navigate the mysterious Chronobowl, a gateway to the four dynamic menu interfaces.
More Films to Follow The Flash
In the WB Movieverse universe, users can uncover hidden clues to access exclusive content and behind-the-scenes footage. Additionally, by purchasing the content, they can own artwork based on various rarity levels. Film owners can watch the movie in 4K Ultra HD quality on any device, access exclusive content, collect NFTs, and experience augmented reality (AR). In the NFT marketplace, which will open on August 1, 2023, users can buy or sell their owned NFTs.
The Flash Web3 Movie Experience will be available starting from July 18. Following the release of this film, Superman Web3 Movie Experience and The Lord of the Rings: The Fellowship of the Ring will also be available for sale.
Web3 Experience with Apple TV
Michelle Munson, the Founder and CEO of Eluvio, stated that this collaboration is a great opportunity for DC fans and that they will be part of cinema history. She also emphasized that for the first time, a major studio film will be released as a Web3 film in the same availability window as traditional digital purchase options, representing a new type of digital sales experience in the premium video assets industry for Warner Bros. and other major producers.
In a statement from the company, it was shared that “We are honored to assist film fans in easily watching, collecting, and selling their Web3 Film Experiences as part of the WB Movieverse. We are especially excited to announce that Warner Bros. is a launch partner for the availability of Eluvio Media Wallet on Apple tvOS. This agreement will allow WB Movieverse customers to watch Web3 films on Apple TV.”
